An adorable commercial from a Thai mobile provider reminds us that while technology can make life easier, it can never replace loving interactions.
The DTAC commercial shows a new father struggling to soothe his infant. He calls the mother, who is shopping.
The woman tells her husband to show the child a cartoon video on his phone, which he does to no avail. Then she asks to video chat with the baby, making goo-goo noises in the middle of a store isle. This does not help, either.
Finally, the jangled father does what he should have from the start: he picks up the child and share some quality time.
The baby is consoled, but it is parents who learn an important lesson about the limits of technology.
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