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This is Seoul fashion

A model wears a creation by Tibaeg's 2018 fall and winter collection at the HERA Seoul Fashion Week at Dongdaemun Design Plaza in Seoul, Tuesday. / Courtesy of Seoul Design Foundation
A model wears a creation by Tibaeg's 2018 fall and winter collection at the HERA Seoul Fashion Week at Dongdaemun Design Plaza in Seoul, Tuesday. / Courtesy of Seoul Design Foundation

By Rachel Lee

Seoul's biggest biannual fashion event ended Saturday with an accomplishment in promoting Korean beauty.

The six-day HERA Seoul Fashion Week had 37 designer brands, two companies and 90 rising designers unveiling their 2018 fall and winter collections at the Dongdaemun Design Plaza (DDP) in Seoul. The trade show kicked off with "hanbok" (Korean traditional dress) designer Kim Hye-soon's collection. This is the first time for the Korean designer to open the trade show.

Along with the catwalk itself, celebrity models like the country's first black model Han Hyun-min and global manufacturers such as Haagen-Dazs heightened the audience's attention. Haagen-Dazs, designer Lee Moo-yeol, patisserie Yoo Min-joo, and photographer Nam Hyun-bum held collaborative seminars under the topic "Haagen-Dazs Collaboration and Fashion Trend," "Desserts and Fashion/ Desserts and Life" and "Artisan Spirit of Twenties."

Renowned fashion experts Sara Maino, Anders Madsen and Isabella Burley also joined the event for a discussion to talk in-depth about sustainability and "new luxury."

The Seoul Collection had the country's big names -- including designer Park Seung-gun of pushBUTTON and Gee Chun-hee of Miss Gee Collection -- as usual. The overall tone for their 2018 fall and winter collection was typical autumn shades -- black, burgundy, brown and khaki -- and some toned down violet and pink.

Here are The Korea Times' three picks:

Tibaeg

Tibaeg, led by Cho Eun-ae, presented a collection of her trademark graphic pattern with a mix of fur jackets and mid-length skirts.

Her hazy, cozy print and calmer, more muted colors was reminiscent of fall when the leaves on deciduous trees begin to turn. It was overall feminine and soft with an added fashion statement graphic top.

Tibaeg's use of diverse colors made her show stand out from the rest. From classic autumn colors to pastel shades and all black looks proved the DNA of the brand which focuses on releasing the "colors" within each one of us, like the way "a tea bag infuses its rich flavors into water."

A model wears a creation by YCH's 2018 fall and winter collection at the HERA Seoul Fashion Week at Dongdaemun Design Plaza in Seoul, Thursday. / Courtesy of Seoul Design Foundation
A model wears a creation by YCH's 2018 fall and winter collection at the HERA Seoul Fashion Week at Dongdaemun Design Plaza in Seoul, Thursday. / Courtesy of Seoul Design Foundation

YCH

Yoon Choon-ho presented another collection of his playful, punk separates with mixed colors, but this time in a more elegant way.

Oversized blue print coats and white jackets proved the designer went more provocative within an "80's modern glamour" concept in his 2017 fall and winter collection. Considering that this was his fourth show, the collection was much mature like a girl who has grows up and become a woman, thanks to outstanding patterns. Applying men suits' tailoring techniques into the brand was a new challenge and now an important factor that led to such beautiful garments and a successful show.

A model wears a creation by By D By's 2018 fall and winter collection at the HERA Seoul Fashion Week at Dongdaemun Design Plaza in Seoul, Wednesday. / Courtesy of Seoul Design Foundation
A model wears a creation by By D By's 2018 fall and winter collection at the HERA Seoul Fashion Week at Dongdaemun Design Plaza in Seoul, Wednesday. / Courtesy of Seoul Design Foundation

By D By

The Generation Next Seoul was the most exciting part of the event, like a prediction of the future of Korean fashion and potential. By D By's Song Ju-young showed his usual achromatic colors in his 2018 fall and winter collection and this time he was more experimental.

A mix of white, black pieces together with bright orange and blue broke the traditional perception of being awkward when those vivid colors were used by Korean designers. Just like his brand concept ― street avant-garde ― Song created modern casual menswear with a bit of fun with such colors and fur jackets.


A model wears a creation by Tibaeg's 2018 fall and winter collection at the HERA Seoul Fashion Week at Dongdaemun Design Plaza in Seoul, Tuesday. / Courtesy of Seoul Design Foundation
A model wears a creation by Tibaeg's 2018 fall and winter collection at the HERA Seoul Fashion Week at Dongdaemun Design Plaza in Seoul, Tuesday. / Courtesy of Seoul Design Foundation

By Rachel Lee

Seoul's biggest biannual fashion event ended Saturday with an accomplishment in promoting Korean beauty.

The six-day HERA Seoul Fashion Week had 37 designer brands, two companies and 90 rising designers unveiling their 2018 fall and winter collections at the Dongdaemun Design Plaza (DDP) in Seoul. The trade show kicked off with "hanbok" (Korean traditional dress) designer Kim Hye-soon's collection. This is the first time for the Korean designer to open the trade show.

Along with the catwalk itself, celebrity models like the country's first black model Han Hyun-min and global manufacturers such as Haagen-Dazs heightened the audience's attention. Haagen-Dazs, designer Lee Moo-yeol, patisserie Yoo Min-joo, and photographer Nam Hyun-bum held collaborative seminars under the topic "Haagen-Dazs Collaboration and Fashion Trend," "Desserts and Fashion/ Desserts and Life" and "Artisan Spirit of Twenties."

Renowned fashion experts Sara Maino, Anders Madsen and Isabella Burley also joined the event for a discussion to talk in-depth about sustainability and "new luxury."

The Seoul Collection had the country's big names -- including designer Park Seung-gun of pushBUTTON and Gee Chun-hee of Miss Gee Collection -- as usual. The overall tone for their 2018 fall and winter collection was typical autumn shades -- black, burgundy, brown and khaki -- and some toned down violet and pink.

Here are The Korea Times' three picks:

Tibaeg

Tibaeg, led by Cho Eun-ae, presented a collection of her trademark graphic pattern with a mix of fur jackets and mid-length skirts.

Her hazy, cozy print and calmer, more muted colors was reminiscent of fall when the leaves on deciduous trees begin to turn. It was overall feminine and soft with an added fashion statement graphic top.

Tibaeg's use of diverse colors made her show stand out from the rest. From classic autumn colors to pastel shades and all black looks proved the DNA of the brand which focuses on releasing the "colors" within each one of us, like the way "a tea bag infuses its rich flavors into water."

A model wears a creation by YCH's 2018 fall and winter collection at the HERA Seoul Fashion Week at Dongdaemun Design Plaza in Seoul, Thursday. / Courtesy of Seoul Design Foundation
A model wears a creation by YCH's 2018 fall and winter collection at the HERA Seoul Fashion Week at Dongdaemun Design Plaza in Seoul, Thursday. / Courtesy of Seoul Design Foundation

YCH

Yoon Choon-ho presented another collection of his playful, punk separates with mixed colors, but this time in a more elegant way.

Oversized blue print coats and white jackets proved the designer went more provocative within an "80's modern glamour" concept in his 2017 fall and winter collection. Considering that this was his fourth show, the collection was much mature like a girl who has grows up and become a woman, thanks to outstanding patterns. Applying men suits' tailoring techniques into the brand was a new challenge and now an important factor that led to such beautiful garments and a successful show.

A model wears a creation by By D By's 2018 fall and winter collection at the HERA Seoul Fashion Week at Dongdaemun Design Plaza in Seoul, Wednesday. / Courtesy of Seoul Design Foundation
A model wears a creation by By D By's 2018 fall and winter collection at the HERA Seoul Fashion Week at Dongdaemun Design Plaza in Seoul, Wednesday. / Courtesy of Seoul Design Foundation

By D By

The Generation Next Seoul was the most exciting part of the event, like a prediction of the future of Korean fashion and potential. By D By's Song Ju-young showed his usual achromatic colors in his 2018 fall and winter collection and this time he was more experimental.

A mix of white, black pieces together with bright orange and blue broke the traditional perception of being awkward when those vivid colors were used by Korean designers. Just like his brand concept ― street avant-garde ― Song created modern casual menswear with a bit of fun with such colors and fur jackets.


Rachel Lee rachel@koreatimes.co.kr


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