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| Kwon Yuri, left, from 'Innocent Defendant' on SBS (2017) |
By Ko Dong-hwan
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| Kang Daniel. Korea Times file |
Yuri dominated the K-pop female star-studded top 100 chart in a Brand Reputation Report released by the Korea Reputation Center Sunday.
The SM Entertainment musician and actress scored 3,025,686, closely followed by Seulgi from Red Velvet, GFriend's SinB and Jisoo from Black Pink in order. Seulgi topped the monthly chart in August and September.
The K-pop girl power brand report extracted and assembled 86,053,562 bits of big data relating to 380 female K-pop stars from Sept. 19 to Oct. 20.
The report is an overview of consumers' online activities surrounding particular stars that were numerically translated based on categories of "participation," "media," "communication" and "community."
The result showed fans' positive or negative reviews on each celebrity, how much media covered the celebrity and consumers' level of attention and communication regarding the celebrity.
Yuri scored more than 1 million on participation and media indexes and more than 490,000 on the communication and community indexes.
Kang Daniel scored more than 7.7 million with more than 2.8 million each in participation and community indexes, more than 1.4 million in the media index and more than 500,000 in the communication index.
He outranked BigBang's Seungri and BTS's Jimin, V and Jungkook in order. The report arranged 120,593,285 items of data related to 445 male K-pop stars from Sept. 18 to Oct. 19.
"Through the brand reputation report, we can find out who, where, how much, why and in which ways the brands are being talked about," the research organization says.
The agency's monthly evaluation series includes celebrities as well as banks, insurance companies, franchises, educational institutes, fashion brands and food brands.
