|Hyundai Motor Group Executive Vice Chairman Chung Eui-sun, left, listens to an explanation about "Cillia," an art piece by Chinese artist Ou Jifei, right, during the opening ceremony of the "Future Humanity-Our Shared Planet" exhibition at Hyundai Motorstudio Beijing, Wednesday. Courtesy of Hyundai Motor|
By Park Jae-hyuk
Hyundai Motor will hold art exhibitions until February 2019 at Hyundai Motorstudio sites in Seoul, Beijing and Moscow, the nation's leading carmaker said Thursday.
The company collaborated with the Austrian cultural institute Ars Electronica for the media art project titled "Future Humanity-Our Shared Planet."
The opening ceremony was held at Hyundai Motorstudio Beijing, Wednesday.
Hyundai Motor Group Executive Vice Chairman Chung Eui-sun, Hyundai Motor Vice President Cornelia Schneider and Ars Electronica Festival Director Martin Honzik attended the ceremony with 60 leading figures from the artistic community, including Qiu Zhijie, a professor at the School of Inter-Media Art of the China Art Academy.
The Hyundai Blue Prize for rising curators in China was also awarded during the opening ceremony.
Wei Ying, winner of the Creativity Prize, and Long Xingru, who received the Sustainability Prize, will have an opportunity to stage an exhibition at Hyundai Motorstudio Beijing next year under the theme of "Future Humanity."
Hyundai Motor will start holding exhibitions under the same title in Seoul, Friday, and in Moscow, Nov. 24,
It will display 25 pieces by 19 artists from around the world.
The automaker said it decided to offer this project to explore human-centered values and concerns about the future with its customers worldwide.
The exhibitions therefore feature artwork made with Fourth Industrial Revolution technology such as virtual reality, artificial intelligence (AI), robotics, the internet of things and big data.
For example, "Learning to see: Hello, World!" by Turkish artist Memo Akten used a visual technology for future mobility to show an AI learning process.
With the artwork, the artist aims to show new perspectives humankind will develop in the future.
"The exhibition aims to explore and express the essence of humanity as well as the importance of loving mankind, something that is at times under-acknowledged in our everyday lives which are driven by advanced technologies," said Schneider, who is also head of space innovation at Hyundai Motor.
"Hyundai Motor will continue to make various efforts to convey human-centered values that go beyond mobility technology."