Consumers rate bhc most recommended chicken franchise

Settings

ⓕ font-size

  • -2
  • -1
  • 0
  • +1
  • +2

Consumers rate bhc most recommended chicken franchise

By Nam Hyun-woo

Chicken franchise bhc was picked as the most recommended brand in its sector by consumers last year, extending its top rating for three consecutive years, the company said Friday.

According to bhc, it took the No. 1 spot among fried chicken brands in the 2018 Korean Net Promoter Score survey by the Korea Management Association Consulting.

The survey measures consumers' intent to recommend a product or service to others. This year's survey was on 11,040 people aged between 18 to 65 in six major cities in Korea across 399 companies in 102 industrial sectors.

In the survey, bhc scored 64.1 points, up 2.5 points from a year earlier. It was well above the average of 59.7 points for fried chicken brands and 60.9 points for the services industry.

The franchise attributed its top rating to its effort to communicate and share profits with society.

Since August 2017, bhc has been running a charity fund, saving a certain amount of money per chicken it sold. Also, it is operating multiple volunteer groups helping socially vulnerable people, and an award program honoring citizens who did good deeds.

"We would like to thank our customers who have showed continued love and attention to bhc, and we will spare no efforts to further improve customer satisfaction," a bhc official said.


By Nam Hyun-woo

Chicken franchise bhc was picked as the most recommended brand in its sector by consumers last year, extending its top rating for three consecutive years, the company said Friday.

According to bhc, it took the No. 1 spot among fried chicken brands in the 2018 Korean Net Promoter Score survey by the Korea Management Association Consulting.

The survey measures consumers' intent to recommend a product or service to others. This year's survey was on 11,040 people aged between 18 to 65 in six major cities in Korea across 399 companies in 102 industrial sectors.

In the survey, bhc scored 64.1 points, up 2.5 points from a year earlier. It was well above the average of 59.7 points for fried chicken brands and 60.9 points for the services industry.

The franchise attributed its top rating to its effort to communicate and share profits with society.

Since August 2017, bhc has been running a charity fund, saving a certain amount of money per chicken it sold. Also, it is operating multiple volunteer groups helping socially vulnerable people, and an award program honoring citizens who did good deeds.

"We would like to thank our customers who have showed continued love and attention to bhc, and we will spare no efforts to further improve customer satisfaction," a bhc official said.


Nam Hyun-woo namhw@koreatimes.co.kr


LETTER

Sign up for eNewsletter