|The Veatbox theater hall at CGV Cheongdam Cine City in Gangnam-gu, Seoul, features Seulgi from Red Velvet on its elevator doors and wall next to the entrance. Korea Times photos by Ko Dong-hwan|
By Ko Dong-hwan
Visit the Veatbox screening area on the ninth floor of the CGV Cheongdam Cine City theater in Seoul's Sinsa-dong and you will be intrigued to discover that the one who welcomes you is not the admissions person ― it is a giant poster of Seulgi from K-pop girl band Red Velvet.
And its four elevator doors are covered with the SM Town star showing off her cuteness and glamour with the help of dark, puffy bears, her lookalike animal according to fans.
The theater hall's decoration congratulates Seulgi on her 25th birthday on Sunday. According to the giant poster, the screening hall is named the "CGV Kang Seulgi Hall," referring to the star's full Korean name.
|Red Velvet's first North American tour began in Los Angeles on Feb. 8 and runs through Feb. 21 in Vancouver. Korea Times file|
ReVeluv, the five-member band's official fan club, posted online information about the display several days before it opened on Friday and encouraged members to visit the venue in Gangnam-gu District. It will run until Feb. 14.
CGV, one of the country's largest movie theater chains, leases its elevator doors for advertising, which it calls "brand gate."
Some of those who visited Kang Seulgi Hall posted online photos of admission tickets with the star's image printed on the back.
Red Velvet members met North Korean leader Kim Jong-un during South Korean President Moon Jae-in's visit to Pyongyang in April 2018.
The group launched its first North American concert tour on Friday in Los Angeles.
Performances will be held in five American cities including Dallas, Miami, Chicago and Newark until Feb. 17. The tour then moves to Toronto and Vancouver until Feb. 21.