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Coupang strengthens partnership with HP Korea

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Coupang Senior Director James Lee, right, poses with HP Korea Country Managing Director Kim Dae-hwan after signing a business partnership at the Coupang headquarters in southern Seoul, Wednesday. Courtesy of Coupang
Coupang Senior Director James Lee, right, poses with HP Korea Country Managing Director Kim Dae-hwan after signing a business partnership at the Coupang headquarters in southern Seoul, Wednesday. Courtesy of Coupang

By Baek Byung-yeul

Coupang has formed a business partnership with HP Korea as part of its ongoing campaign to strengthen its core competence and improve its organizational structure by working more closely with leading global enterprises.


Korea's largest e-commerce site said Thursday that its Senior Director James Lee signed a memorandum of understanding with HP Korea Country Managing Director Kim Dae-hwan a day earlier.

Under the agreement, Coupang can provide HP products to customers in a more stable manner by purchasing directly from HP. HP Korea, by cooperating with the country's biggest online sales channel, can offer a more differentiated customer experience such as fast and careful delivery to customers.

Coupang and HP Korea plan to provide various customer benefits by cooperating in online marketing, product advertising and affiliate websites, they said.

Currently, Coupang provides Rocket Delivery service on all HP product categories such as premium laptops, desktops, OMEN gaming laptops, monitors and laser printers, inks and toners.

The two companies agreed to expand the number of items available for Rocket Delivery.

"I'm delighted to announce Coupang's cooperation with HP and I will work toward expanding scope of business cooperation by establishing a long-term partnership,"Lee said.

"We will always strive to secure product selection and services that customers want to provide better shopping experience."

In response, Kim said HP customers' purchasing patterns have changed from purchasing hardware to services.

"Cooperation with Coupang has been providing fast and safe delivery and promoting customer convenience. We will continue to work harder to deliver a superior experience to customers who choose the HP brand," he said.




Baek Byung-yeul baekby@koreatimes.co.kr


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