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First Andaz hotel opens in Korea

By Kang Seung-woo

Hotel giant Hyatt's Andaz brand has made its Korean debut in southern Seoul's flashy Gangnam-gu.

The 241-room Andaz Seoul Gangnam opened its doors in Apgujeong-dong, Friday, becoming the 21st Andaz hotel in the world and fourth in Asia following Shanghai, Singapore and Tokyo. In addition, the property is the fifth Hyatt-branded one in Korea. Andaz means "personal style" in Hindi.

The Andaz Seoul Gangnam has opened its doors in Apgujeong-dong, southern Seoul. / Courtesy of Andaz Seoul Gangnam
The Andaz Seoul Gangnam has opened its doors in Apgujeong-dong, southern Seoul. / Courtesy of Andaz Seoul Gangnam
The hotel has direct access to Apgujeong Station on Line 3.

"We are delighted to be part of the vibrant Apgujeong neighborhood in Gangnam, which is known for its high-end retail stores and K-pop studios," said Juan Mercadante, general manager of the hotel.

"We hope to inspire and stimulate the senses of our guests, from the hotel's design which reflects Gangnam's sophisticated ambiance and dynamic gourmet alleyway dining hotspots, to our custom-made scents."

The Andaz Seoul was designed by award-winning Dutch design Studio Piet Boon that tried to fuse traditional local culture and creative modern living.

"As guests move through the hotel's light-filled interiors, unique layouts unfold to reveal unconventional corners and dynamic architectural angles that are layered with contemporary bojagi patterns cloaked in soothing muted shades and subtle textures," a hotel official said. Bojagi is a traditional Korean wrapping cloth.

In addition, all of the artwork featured in the hotel has been created by artists either from Seoul or with a strong connection to the city.

Plus, all 241 guest rooms offer a view of the bustling downtown district through floor-to-ceiling windows.

To celebrate its grand opening, the Andaz Seoul Gangnam is offering an Opening Celebration room package until Sept. 30, under which guests can enjoy a 30 percent discount in its restaurants and bars plus a late check-out at 3 p.m.


By Kang Seung-woo

Hotel giant Hyatt's Andaz brand has made its Korean debut in southern Seoul's flashy Gangnam-gu.

The 241-room Andaz Seoul Gangnam opened its doors in Apgujeong-dong, Friday, becoming the 21st Andaz hotel in the world and fourth in Asia following Shanghai, Singapore and Tokyo. In addition, the property is the fifth Hyatt-branded one in Korea. Andaz means "personal style" in Hindi.

The Andaz Seoul Gangnam has opened its doors in Apgujeong-dong, southern Seoul. / Courtesy of Andaz Seoul Gangnam
The Andaz Seoul Gangnam has opened its doors in Apgujeong-dong, southern Seoul. / Courtesy of Andaz Seoul Gangnam
The hotel has direct access to Apgujeong Station on Line 3.

"We are delighted to be part of the vibrant Apgujeong neighborhood in Gangnam, which is known for its high-end retail stores and K-pop studios," said Juan Mercadante, general manager of the hotel.

"We hope to inspire and stimulate the senses of our guests, from the hotel's design which reflects Gangnam's sophisticated ambiance and dynamic gourmet alleyway dining hotspots, to our custom-made scents."

The Andaz Seoul was designed by award-winning Dutch design Studio Piet Boon that tried to fuse traditional local culture and creative modern living.

"As guests move through the hotel's light-filled interiors, unique layouts unfold to reveal unconventional corners and dynamic architectural angles that are layered with contemporary bojagi patterns cloaked in soothing muted shades and subtle textures," a hotel official said. Bojagi is a traditional Korean wrapping cloth.

In addition, all of the artwork featured in the hotel has been created by artists either from Seoul or with a strong connection to the city.

Plus, all 241 guest rooms offer a view of the bustling downtown district through floor-to-ceiling windows.

To celebrate its grand opening, the Andaz Seoul Gangnam is offering an Opening Celebration room package until Sept. 30, under which guests can enjoy a 30 percent discount in its restaurants and bars plus a late check-out at 3 p.m.


Kang Seung-woo ksw@koreatimes.co.kr


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