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Genesis names new North America CEO

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Genesis Motors North America CEO Mark Del Rosso. / Courtesy of Hyundai Motor Group
Genesis Motors North America CEO Mark Del Rosso. / Courtesy of Hyundai Motor Group

By Nam Hyun-woo

Hyundai Motor Group's luxury car brand Genesis has appointed Mark Del Rosso as CEO of Genesis Motors North America.

Del Rosso has more than 25 years' experience in the automotive industry, especially focusing on the development of luxury brands such as Lexus, Bentley, and Audi.

Before joining Genesis, Del Rosso was CEO of Audi America from 2018-19 and its COO from 2008-17. During his tenure as COO, Audi of America posted 77 straight months of sales increases.

From 2017-18, he Bentley America CEO, helping to stabilize the luxury brand's overall business.

He will start with Genesis on October 21 reporting directly to Jose Munoz, Hyundai Motor North America CEO, and to Genesis global headquarters in Seoul.

"Given Mark's overall proven track record and extensive experience leading luxury brands, I'm thoroughly confident that Genesis Motors North America will be positioned to accelerate its growth and climb the ladder of luxury automotive brands to the top," Munoz said.




Nam Hyun-woo namhw@koreatimes.co.kr


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