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Startups: Audio content developer lets people talk on radio


Deeper within startups' industrial roles lies the passion of their founders who challenged their rivals, and their dreams of influencing people's lives. From the perspective of CEOs, running their companies could be adventurous, obnoxious, thrilling and triumphant.

Among the CEOs are young and talented individuals who ventured taking the challenge. And they might not realize their fledgling careers can inspire those wondering what the entrepreneurs are like outside workplaces, what they usually think off-duty, and how their businesses will shape their lives.

Because we understand such a personal realm can mean a meaningful impact for many, The Korea Times has come to begin "10 Questions for Startup CEOs," a relay interview series for those aspiring figures. The interviewees are selected by their antecedents. Think of this as the "ice bucket challenge" without ice buckets. ― ED.

Choi Hyuk-jae heads Mykoon, which offers the user audio content platform Spoon. Courtesy of Mykoon
Choi Hyuk-jae heads Mykoon, which offers the user audio content platform Spoon. Courtesy of Mykoon

1. MY COMPANY DOES

Mykoon's Spoon makes user audio content through a private radio broadcasting service.

2. WHAT I DO OUTSIDE THE OFFICE

I meet other startup representatives or investors, or play with remote-controlled vehicles.

3. MEMORABLE MOVIES OR BOOKS

Film "The Founder" made me look back at what it takes to become and self-improve as a startup CEO. Self-help book "Super Level" by Kwon Oh-hyun, Samsung Electronics Vice Chairman and CEO, quenched my thirst for knowledge on entrepreneurship.

4. WHAT GOT ME INTO STARTUP

I have always wondered about startup gurus who challenged the impossible to make successful achievements. I thought I had to take the challenge before it was too late.

5. PROSPECT FOR MY INDUSTRY

The live audio market has been attracting some of the largest domestic giants with an interest in audio content, like Korea's top online portal Naver. The market is in a burgeoning stage that large international firms have just begun to take advantage of as well. It will exponentially grow in two to three years.

Spoon, where people gather to broadcast their own audio content in a radio program format, is what Park sees as growing into a global blue-chip market in two to three years. Courtesy of Mykoon
Spoon, where people gather to broadcast their own audio content in a radio program format, is what Park sees as growing into a global blue-chip market in two to three years. Courtesy of Mykoon

6. UPSET AT WORK RECENTLY?

When I discovered a colleague who apparently didn't care for self-improvement but rather resorted to being stagnant behind the desk, I was pissed.

7. I WARN MYSELF MOST FROM...

Never forget what you were like when you first stepped into this business. Never lose modesty.

8. ADVICE TO ME

We experience growth spurts almost every day, which makes today the hardest day. But I remind myself that facing headlong this (difficult) moment will lead to the prospect of a better, more meaningful company.

9. IF MY COMPANY WENT BANKRUPT

First, I would have to calm myself down in the aftermath of bankruptcy. Then I would sort out the financial spills and retry another startup.

10. MY EPITAPH

Done is better than perfect.


Choi Hyuk-jae designates GuideLive CEO Han Ju-young



Deeper within startups' industrial roles lies the passion of their founders who challenged their rivals, and their dreams of influencing people's lives. From the perspective of CEOs, running their companies could be adventurous, obnoxious, thrilling and triumphant.

Among the CEOs are young and talented individuals who ventured taking the challenge. And they might not realize their fledgling careers can inspire those wondering what the entrepreneurs are like outside workplaces, what they usually think off-duty, and how their businesses will shape their lives.

Because we understand such a personal realm can mean a meaningful impact for many, The Korea Times has come to begin "10 Questions for Startup CEOs," a relay interview series for those aspiring figures. The interviewees are selected by their antecedents. Think of this as the "ice bucket challenge" without ice buckets. ― ED.

Choi Hyuk-jae heads Mykoon, which offers the user audio content platform Spoon. Courtesy of Mykoon
Choi Hyuk-jae heads Mykoon, which offers the user audio content platform Spoon. Courtesy of Mykoon

1. MY COMPANY DOES

Mykoon's Spoon makes user audio content through a private radio broadcasting service.

2. WHAT I DO OUTSIDE THE OFFICE

I meet other startup representatives or investors, or play with remote-controlled vehicles.

3. MEMORABLE MOVIES OR BOOKS

Film "The Founder" made me look back at what it takes to become and self-improve as a startup CEO. Self-help book "Super Level" by Kwon Oh-hyun, Samsung Electronics Vice Chairman and CEO, quenched my thirst for knowledge on entrepreneurship.

4. WHAT GOT ME INTO STARTUP

I have always wondered about startup gurus who challenged the impossible to make successful achievements. I thought I had to take the challenge before it was too late.

5. PROSPECT FOR MY INDUSTRY

The live audio market has been attracting some of the largest domestic giants with an interest in audio content, like Korea's top online portal Naver. The market is in a burgeoning stage that large international firms have just begun to take advantage of as well. It will exponentially grow in two to three years.

Spoon, where people gather to broadcast their own audio content in a radio program format, is what Park sees as growing into a global blue-chip market in two to three years. Courtesy of Mykoon
Spoon, where people gather to broadcast their own audio content in a radio program format, is what Park sees as growing into a global blue-chip market in two to three years. Courtesy of Mykoon

6. UPSET AT WORK RECENTLY?

When I discovered a colleague who apparently didn't care for self-improvement but rather resorted to being stagnant behind the desk, I was pissed.

7. I WARN MYSELF MOST FROM...

Never forget what you were like when you first stepped into this business. Never lose modesty.

8. ADVICE TO ME

We experience growth spurts almost every day, which makes today the hardest day. But I remind myself that facing headlong this (difficult) moment will lead to the prospect of a better, more meaningful company.

9. IF MY COMPANY WENT BANKRUPT

First, I would have to calm myself down in the aftermath of bankruptcy. Then I would sort out the financial spills and retry another startup.

10. MY EPITAPH

Done is better than perfect.


Choi Hyuk-jae designates GuideLive CEO Han Ju-young


Ko Dong-hwan aoshima11@koreatimes.co.kr


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