Hollys 'folding carts' strengthening brand status - The Korea Times
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Hollys 'folding carts' strengthening brand status

Customers lined up to buy the folding cart promotional item at a Hollys Coffee store, Thursday. Courtesy of Hollys Coffee
Customers lined up to buy the folding cart promotional item at a Hollys Coffee store, Thursday. Courtesy of Hollys Coffee

By Kim Yoo-chul

As soon as news about the restocking of "Hollys Coffee's Folding Cart" spread on the internet, consumers began flocking to Hollys Coffee stores.

Hollys Coffee recently started initiating its second-round sale of folding carts on the back of strong consumer interest in the item. This folding cart, which is the third promotional item offered by Hollys Coffee, boasts great convenience as it can be used for many purposes, including outdoor camping, picnics, and shopping, according to the company release.

Customers who spend at least 10,000 won at any Hollys Coffee stores in the country can purchase the folding cart for 11,900 won. However, during the first round of its sale, the folding carts were sold out on the first day at most of its shops, with many consumers leaving empty handed. At some 24-hour Hollys Coffee shops, crowds bigger than expected hurried to line up from 12 am on the day of release.

Analysts say the increase in demand for camping and picnic items amid the continued spread of COVID-19 is the main reason for the popularity of the carts.

"Demand for campsites nationwide grew by an average of 73 percent year-on-year, and the sales of camping-related items have also surged by up to 200 percent compared to the previous year," said the release.

"We really appreciate our customers' strong support for our third promotional item, the folding carts," an official was quoted as saying in the statement. "We will continue to make efforts to satisfy our customers by developing various drinks that will cool down the summer heat and by rolling out promotional items that can meet the needs of our customers."


Customers lined up to buy the folding cart promotional item at a Hollys Coffee store, Thursday. Courtesy of Hollys Coffee
Customers lined up to buy the folding cart promotional item at a Hollys Coffee store, Thursday. Courtesy of Hollys Coffee

By Kim Yoo-chul

As soon as news about the restocking of "Hollys Coffee's Folding Cart" spread on the internet, consumers began flocking to Hollys Coffee stores.

Hollys Coffee recently started initiating its second-round sale of folding carts on the back of strong consumer interest in the item. This folding cart, which is the third promotional item offered by Hollys Coffee, boasts great convenience as it can be used for many purposes, including outdoor camping, picnics, and shopping, according to the company release.

Customers who spend at least 10,000 won at any Hollys Coffee stores in the country can purchase the folding cart for 11,900 won. However, during the first round of its sale, the folding carts were sold out on the first day at most of its shops, with many consumers leaving empty handed. At some 24-hour Hollys Coffee shops, crowds bigger than expected hurried to line up from 12 am on the day of release.

Analysts say the increase in demand for camping and picnic items amid the continued spread of COVID-19 is the main reason for the popularity of the carts.

"Demand for campsites nationwide grew by an average of 73 percent year-on-year, and the sales of camping-related items have also surged by up to 200 percent compared to the previous year," said the release.

"We really appreciate our customers' strong support for our third promotional item, the folding carts," an official was quoted as saying in the statement. "We will continue to make efforts to satisfy our customers by developing various drinks that will cool down the summer heat and by rolling out promotional items that can meet the needs of our customers."


Kim Yoo-chul yckim@koreatimes.co.kr

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