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| LG Chem employees take part in a cleanup activity on Bamseom in Seoul. / Courtesy of LG Chem |
LG Chem has been increasing efforts to clean up the environment through its corporate social contribution (CSR) activities, dubbed the "Green Connector."
The company says the Green Connector project aims to tackle worsening climate change and other environmental problems.
Its vision focuses on maximizing environmental value in four main sectors ― ecology, education, energy and the economy.
As part of the overarching Green Connector project, the Green Ecology projects will be expanded to preserve biodiversity.
Employees involved in Green Ecology activities joined hands with the Korea Federation for Environmental Movements (KFEM) to promote the importance of biodiversity to children and started to recruit college students for the initiative.
In October, the student recruits started to receive assistance from experts in the field to develop biodiversity-related teaching materials. The university students will hold lectures using the materials at various facilities including local youth centers.
They will also be active on social media detailing their volunteer activities to help preserve the environment.
To relay the importance of resolving environmental issues, LG Chem will distribute the teaching materials made by its student recruits to youth centers around the nation.
In December 2018, in cooperation with the Seoul Metropolitan Government, the company established an ecosystem experience zone at an observatory on Mapo Bridge in Seoul, showcasing a diverse range of content related to the environment with an aim to raise awareness about related issues.
Another key area is Green Education providing science and environmental education for children and teens.
Currently, the company is operating the Chem Playground and Chem Camp to enhance youth education activities.
The program offers an experience zone consisting of four themes, where participants can take part in science experiments and learn the value of science in connection to the environment.
Chem Camp was established in 2005, and over 7,200 students have taken part in the program to date.
Starting this year, 200 middle school students have been invited to participate in the program, while a group of college student mentors will help the participants gain a better understanding of the issues through a diverse range of hands-on programs.
"Through our social contribution vision Green Connector we have been focusing on connecting various experts in the field to help enhance environmental values in diverse sectors," an LG Chem official said. "As a corporate citizen, the company will continue to expand social contribution activities to tackle ongoing environmental issues."
(Advertorial)
