|BNH Cosmetics and the Korea Model Association entered a marketing partnership to expand its global network and improve brand awareness. Courtesy of the Asia Model Festival Organizing Committee|
By Lee Min-young
BNH Cosmetics Co., a Korean cosmetics maker, has formed a marketing partnership with the Korea Model Association (KMA) to expand its global network.
The new alliance will provide BNH Cosmetics with young talent and brand ambassadors affiliated with the KMA to enhance marketing strategies and expand its domestic and overseas network, according to the company Sunday.
BHN Cosmetics, established in 2009, is one of the key players in the K-beauty products market. With its cosmetics brands "Giverny" specialized in base makeup products and "Acwell" skincare brand for sensitive and troubled skin, the company is responding to a rapid rise in overseas demand through digital and e-commerce platforms.
"We are also seeking more opportunities for global marketing and sales expansion through this collaboration," Gwon Gi-hyeon, CEO of BNH Cosmetics, said in a statement.