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Samsung, Apple rivalry continues over newest smartphones

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Apple CEO Tim Cook showcases the new iPhone 13 smartphones during an event, Spet. 14. Reuters-Yonhap
Apple CEO Tim Cook showcases the new iPhone 13 smartphones during an event, Spet. 14. Reuters-Yonhap

By Baek Byung-yeul

The long-standing competition between mobile device manufacturing giants Samsung Electronics and Apple shows no signs of abating as both companies are bringing high-end smartphones to market.

At Apple's event to unveil its new iPhones, iPads and Apple Watch held Sept. 14, the company said its new A15 "Bionic processor" performs better than its competitors.

In response, Samsung seems to have indirectly criticized Apple by posting a sniper post via its social media channel claiming the new iPhone 13 comes with no innovation.

"Anyone else feeling deja vu? Just us?" Samsung Electronics' U.S. branch said on Twitter as Apple was announcing its new phones.

Samsung's U.S. branch added, "Now how much cooler would that be if it could fold in half?" pointing to the relative lack of design innovation from previous iPhones.

The tweet was interpreted by some as Samsung using criticism of the new Apple products as an opportunity to draw customer attention to its newly launched foldable phones ― the Galaxy Z Fold3 and the Galaxy Z Flip3, which were released in August.

Samsung further mentioned that the new iPhone's ProMotion display feature that can ramp up the device's display refresh rate to up to 120 hertz (Hz), or down to a lower rate for text and still images, saying "We've been refreshing at 120Hz for a while now…" Samsung has offered 120 hertz refresh rate displays on its devices since the Galaxy S20 smartphone that was released last year.

As a high refresh rate enables smoother scrolling and clearer images while decreasing signal latency, refresh rates of 90Hz or higher have become the standard for premium smartphones.

Samsung Electronics' Head of Mobile Communications Business Roh Tae-moon presents the Galaxy Z Fold3 and Galaxy Z Flip3 during an online event, Aug. 11. Courtesy of Samsung Electronics
Samsung Electronics' Head of Mobile Communications Business Roh Tae-moon presents the Galaxy Z Fold3 and Galaxy Z Flip3 during an online event, Aug. 11. Courtesy of Samsung Electronics

Apple said of its new iPhone, equipped with the A15 Bionic processor ― that has nearly 15 billion transistors ― "It's the fastest CPU in any smartphone, up to 50 percent faster than our leading competitor. For graphics intensive tasks like advanced games, the A15 Bionic features our latest 4-core GPU, enabling more eye-catching visuals and lighting effects. It delivers up to 30 percent faster graphics versus our leading competitor," the company said.

It remains to be seen whether Samsung will be able to rebuild its status as a premium phone smartphone maker with its new foldable phones. In Korea, the Galaxy Z Flip3 has been drawing huge popularity for its distinguished exterior design and convenient folding feature.

According to recent data by market tracker Display Supply Chain Consultants, shipments of foldable smartphones are expected to reach 2.6 million in the third quarter, a whopping 480 percent increase compared to the same period last year.


Baek Byung-yeul baekby@koreatimes.co.kr


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