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| A list of the most mentioned Korean dramas on Twitter in the world / Courtesy of Twitter |
By Dong Sun-hwa
Zombie thriller "Kingdom" is the most mentioned Korean drama on Twitter globally, said Kim Yeon-jeong, head of Global K-pop and K-content Partnerships at Twitter Korea.
During Friday's speech at MU:CON 2021 ― Korea's largest international music industry trade show ― Kim presented the lists of the top 20 most Tweeted Korean dramas, movies and webtoons. The data aggregation was conducted by Twitter and VAIV company, which utilized big data text mining techniques to analyze English Tweets from July 2018 to June 2021.
The analysis revealed that "Itaewon Class" ― starring actors Park Seo-joon and Kim Da-mi ― was the second most mentioned Korean drama, followed by "True Beauty," "Vincenzo" and "Sky Castle." In the case of films, auteur Bong Joon-ho's Oscar-winning black comedy, "Parasite," secured the No. 1 spot on the chart, while "Minari" and "Snowpiercer" ranked second and third, respectively. When it comes to digital comics, "True Beauty" topped the list, with "Sweet Home" and "Tower of God" taking second and third place, respectively.
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| Kim Yeon-jeong, head of Global K-pop and K-content Partnerships at Twitter, speaks during the MU:CON 2021. Courtesy of Twitter |
Kim noted K-pop's influence on the popularity of other Korean content. She said numerous K-pop fans have turned to Korean TV series after falling under the spell of K-pop. In fact, many of the dramas on the list feature prominent K-pop stars, with "True Beauty" starring ASTRO's Cha Eun-woo and "Vincenzo" featuring 2PM's Ok Taec-yeon. In addition, in the case of "Itaewon Class," one of its soundtracks, "Sweet Night," was crooned by V of global sensation BTS.
"Twitter has proven that K-pop ― along with many other fandoms ― thrives due to the characteristics of Twitter: live, public and conversational," Kim said. "People consume Korean content through various channels, but in the end, they have conversations on Twitter. Korean content has limitless potential, as the fandom culture that started with K-pop has taken an interest in other forms of Korean content, prompting the dissemination of Korean culture… Twitter will continue to dedicate itself in the fullest to supporting the globalization of Korean content and the fandom it empowers."
MU:CON 2021, hosted by the Korea Creative Content Agency (KOCCA), was held online from Sept. 30 to Oct. 2 under the theme, "A Decade of K-pop and the Future Ahead."
