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NewJeans' 'Attention' hits 100 million streams on Spotify

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By Dong Sun-hwa

"Attention" by K-pop girl group NewJeans has hit 100 million streams on Spotify. Courtesy of ADOR
"Attention," one of the three lead singles off of K-pop girl group NewJeans' self-titled debut album, has reached 100 million streams on Spotify, the world's largest music streaming platform.

According to Spotify, "Attention," which came out in August, has garnered 100,238,036 streams as of Friday. This is the second time that a NewJeans' song has hit the 100 million mark, after "Hype Boy" ― another lead single from "NewJeans" ― reached the milestone on Nov. 6. It took less than 100 days for "Hype Boy" to pull off this feat.

"All songs included in NewJeans' debut album have been securing spots on Spotify's Daily Top Songs chart in Korea even after the group wrapped up its promotional activities in August," the quintet's management company, ADOR, said in a statement, Sunday. "This is another testament to NewJeans' enduring popularity."

NewJeans, comprising Minji, Hanni, Danielle, Haerin and Hyein, is the first girl group formed by ADOR, a label under HYBE that represents K-pop giant BTS. The rookie group was created by Min Hee-jin, who contributed to the success of top-tier K-pop acts like f(x) and EXO when she worked as a creative director at SM Entertainment.

NewJeans is slated to drop a new EP titled, "OMG" on Jan. 2.


Dong Sun-hwa sunhwadong@koreatimes.co.kr


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