
Samsung Electronics Executive Chairman Lee Jae-yong, left, poses with Mark Zuckerberg, founder and CEO of Meta, at the latter's home in California, Tuesday (local time). Courtesy of Samsung Electronics
Samsung Electronics Executive Chairman Lee Jae-yong met with leaders of Meta, Amazon and Qualcomm to elevate their tech partnership and discuss future business models particularly, in artificial intelligence (AI), the electronics firm said Thursday.
The high-profile meetings were arranged during Lee's two-week-long business trip to the United States. The Samsung chief traveled to the world's largest economy to monitor the firm's global profile amid heightened competition in the tech industry here and abroad, according to the company.
On Tuesday (local time), he was invited to the house of Mark Zuckerberg, founder and CEO of Meta, in Palo Alto, California. They held private talks on AI, virtual and augmented reality. They also exchanged ideas on how to deepen their tech alliance in AI, future ICT and software industries. The meeting came about four months after the Meta chief visited Seoul upon the invitation of Lee.
Lee then held talks with Amazon CEO Andy Jassy the following day to boost their partnerships in generative AI and cloud computing. Last year, Amazon unveiled its ambitious bet on the generative AI industry and has since focused on creating cloud-based AI services. Amazon is Samsung's core chip partner.
Samsung and Amazon are diversifying their ties not just in semiconductors, but TVs, mobile devices and content, the Korean firm said.
"The latest meeting between Lee and Jassy will level up their partnership in more diverse areas," a Samsung Electronics official said.

Samsung Electronics Executive Chairman Lee Jae-yong, right, poses with Qualcomm CEO Cristiano Amon at Samsung Electronics' Device Solutions America headquarters in San Jose, California, Monday (local time). Courtesy of Samsung Electronics
Lee also met with Qualcomm CEO Cristiano Amon to solidify their ties for next-generation chips that are used for AI and telecommunication services. Qualcomm is renowned for its energy-efficient chipsets, most famous for providing its Snapdragon mobile application processor to Samsung's Galaxy smartphone series.
The heads from Samsung and Qualcomm also agreed to expand their alliance to a higher level encompassing AI PCs and more mobile platforms.
Lee also shared his views on the future of semiconductors by holding talks with leaders from global fabless and system-on-chip companies.
"We need to pave the way for the future by utilizing our strengths," Lee said after ending his business trip.
Samsung Electronics is scheduled to hold a global strategy meeting with a group of its top-ranking executives and heads from the firm's overseas offices sometime around the end of this month.
The outcomes realized due to Lee's latest U.S. trip will help the company come up with a specific vision, Samsung Electronics said. The firm's top management will also turn the vision into diverse business action plans during the upcoming meeting, so the company can overcome lingering business uncertainties posed by the doldrums that the global economy is currently experiencing and lingering geopolitical risk factors.