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Samsung urges employees to improve software ability

By Kim Yoo-chul

Samsung Electronics has urged employees to improve their software literacy skills after the country's top consumer electronics company recently announced plans to overhaul its rigid corporate structure.

In a program for Samsung employees, it said only 1 or 2 percent of Samsung employees were capable enough to work at Google.

"Such self-criticism, although this is a little bit humiliating, is aimed at letting employees know about the real scene at Samsung," said an official, Tuesday.

Samsung Electronics is a global leader in TVs, displays, memory chips and smartphones, all of which require manufacturing prowess. On-time delivery, better pricing and output commitment are the key criteria for Samsung as a leading tech firm.

But Samsung has not been successful in software. It closed its own messaging service _ ChatOn _ as the application was not competitive compared to KakaoTalk, WeChat and some others in terms of user-friendliness and brand awareness.

While the company has been aggressive in promoting its Tizen mobile platform, focusing on budget smartphone lineups and televisions, Tizen's global share was only 0.1 percent as of the end of the first quarter of this year.

"We've acknowledged complaints by employees that Samsung's operational systems aren't fitted with software development and all product development cycles have been in accordance with manufacturing time frames," the company said. "Samsung will try to address the issue as we need new momentum with a new winning formula."

In the program, Samsung said it needs an organizational overhaul focusing on software engineers.

"More software engineers will be given more time to develop technologies, not to check administrative work," it said.


By Kim Yoo-chul

Samsung Electronics has urged employees to improve their software literacy skills after the country's top consumer electronics company recently announced plans to overhaul its rigid corporate structure.

In a program for Samsung employees, it said only 1 or 2 percent of Samsung employees were capable enough to work at Google.

"Such self-criticism, although this is a little bit humiliating, is aimed at letting employees know about the real scene at Samsung," said an official, Tuesday.

Samsung Electronics is a global leader in TVs, displays, memory chips and smartphones, all of which require manufacturing prowess. On-time delivery, better pricing and output commitment are the key criteria for Samsung as a leading tech firm.

But Samsung has not been successful in software. It closed its own messaging service _ ChatOn _ as the application was not competitive compared to KakaoTalk, WeChat and some others in terms of user-friendliness and brand awareness.

While the company has been aggressive in promoting its Tizen mobile platform, focusing on budget smartphone lineups and televisions, Tizen's global share was only 0.1 percent as of the end of the first quarter of this year.

"We've acknowledged complaints by employees that Samsung's operational systems aren't fitted with software development and all product development cycles have been in accordance with manufacturing time frames," the company said. "Samsung will try to address the issue as we need new momentum with a new winning formula."

In the program, Samsung said it needs an organizational overhaul focusing on software engineers.

"More software engineers will be given more time to develop technologies, not to check administrative work," it said.


Kim Yoo-chul yckim@koreatimes.co.kr


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