|KT&G CEO Baek Bok-in, second from right, holds a meeting with young employees at its office in Seoul this month. Courtesy of KT&G|
By Lee Min-hyung
Members of the MZ Generation have offered suggestions recently to KT&G management, advising the firm's CEO, Baek Bok-in, to put more effort into building a sustainable corporate culture.
The meeting between Baek and a group of 10 employees in their 20s and 30s was aimed at sharing ideas on how to ensure its growth in the environmental, social and corporate governance (ESG) area. The MZ Generation is a Korean term that includes both Millennials (those born 1981-1995) and Generation Z (those born 1996-2005).
Back in May, KT&G launched what it calls the Sangsang Junior Board, a consultative body for the younger generations. Those selected as members of the board have engaged in a diverse range of activities with the focus on enhancing the firm's organizational culture and finding its next growth areas for the firm's global expansion.
The younger employees exchanged their ideas with Baek during the recent face-to-face meeting. They included the activation of communication channels between employees and management and the introduction of eco-friendly packaging for tobacco products, according to the company.
"The meeting was meaningful in itself, as young staff members have presented their visions and directions for sustainable growth," Baek said. "We expect the board to become an ideas bank for the company and for management to spare no efforts in turning their suggestions into reality."