Toss aims to attract 50% of users from outside Korea in 5 years

Lee Seung-gun, CEO and founder of Viva Republica, speaks during a press meeting at a gallery in Seoul, Wednesday, marking the 10th anniversary of its app, Toss. Courtesy of Viva Republica

Lee Seung-gun, CEO and founder of Viva Republica, speaks during a press meeting at a gallery in Seoul, Wednesday, marking the 10th anniversary of its app, Toss. Courtesy of Viva Republica

By Lee Yeon-woo

Toss vowed to have overseas foreign nationals make up half of its total users within five years as it moves toward becoming a "global financial super-app," the company's CEO said Wednesday.

"Few global companies have successfully built a financial super app like Toss. They focused solely on remittances, balance inquiries or credit score management, but Toss integrates everything in one place. Seeing this, it became clear that Toss has the potential to succeed globally," Lee Seung-gun, founder and CEO of Viva Republica, said at a press conference marking the 10th anniversary of the Toss app.

In 2015, Toss gained market attention by launching a zero-fee remittance service that simplified complex security processes — once considered a major hassle for Koreans. As of this month, Toss has over 28 million subscribers and continues to offer innovative financial solutions, setting new market standards.

To drive international expansion, Toss said it will leverage its most-used features, such as zero-fee remittance.

"We often draw a clear line between international remittances and domestic transfers. But ideally, sending money to the U.S. should be just as seamless as making a local transfer. We're taking on the challenge of overcoming country-specific financial barriers, continuously evaluating what's truly possible," Lee said.

Regarding the highly anticipated initial public offering on Nasdaq, he said it was too early to comment as many details have yet to be decided.

Meanwhile, Toss also unveiled its long-term vision, outlining two core business strategies: evolving into an everyday super-app and transforming offline payments.

Beyond offering its own services, Toss plans to integrate those of partner companies and startups into its app. Additionally, the company has unveiled a five-year plan to invest 1 trillion won ($697.6 million) in startups, aiming to foster a thriving startup ecosystem.

"We will open up our system, growth expertise and products for all businesses to leverage," Lee said. "While investments will play a major role, Toss will also provide marketing and software support to help develop new services in collaboration. Toss is committed to expanding our ecosystem and driving innovation for consumers, with a long-term vision spanning the next 100 years."

Toss is also accelerating innovation in offline payments. Through its recent partnership with Korea's three major convenience store chains, its "pay-by-face" service has entered the offline payment market, bringing the industry closer to a wallet-free era.

"Toss's past decade has been a journey of pioneering innovation, expanding its reach and driving industry-wide transformation," Lee said. "The innovations driven by Toss have not only fueled our own growth but have also inspired other industry players to join in, reshaping the market landscape."

Top 10 Stories

LETTER

Sign up for eNewsletter