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| Actress Han Ji-min holds Donginbi's Jin Essence./ Courtesy of Korea Ginseng Corp. |
By Jung Hae-myoung
At this time of year when the skin gets dry with the cold air, consumers are taking greater interest in more practical cosmetic products that target the different needs of various age groups.
With CheongKwanJang, the Korean Red Ginseng brand of Korea Ginseng Corporation, Donginbi makes premium cosmetic products based on ginseng materials with the company's 120 years of history and technology.
Compared to other cosmetic products that use purified water, Donginbi uses ginseng condensate which moisturizes skin more effectively.
All products from Donginbi use three main base materials developed by Korea Ginseng Corporation ― Korean red ginseng oil, red ginseng condensate, and red ginseng essence. Its ginseng oil was recognized by the ministry of drug and food safety for improving skin condition.
Korean red ginseng oil is a rare material that is extracted drop by drop from each root, and is effective for preventing skin wrinkles and hydration. Red ginseng condensate contains highly condensed nutrients which make the skin smooth and restore tension, providing a better anti-aging effect for the consumers.
"Donginbi Mi Mask Stick Power Repair" is also a premium mask sheet that is based on three main ginseng materials, giving healthy tension to the skin with intense hydration and nutrients. The mask sheet is made with naturally fermented coconut extract, which provides more adherence and absorption. The packaging is in a stick shape, making it easier to carry around.
"Red Ginseng Moisture and Balancing Mist" is an extreme moisturizing product made with Korean ginseng essence and Korean ginseng vinegar which helps the skin restore balance between oil and water, making the skin more healthy and shiny.
"Red Ginseng Daily Defense Essence" is a product line that aids in skin self-regeneration using the company's core materials and technology.
Meanwhile. Korea Ginseng Corporation is holding an event called "HAPPY NEW YEAR, HAPPY NEW TENSION" that provides various benefits when buying Donginbi's popular products in the leadup to Lunar New Year. The event will be held until Jan. 31, at leading department stores, duty free shops, Donginbi offline stores and CheongGwanJang malls in Korea.
