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BLACKPINK video fastest to hit 100 million views on YouTube

K-pop girl band BLACKPINK. Courtesy of YG Entertainment
K-pop girl band BLACKPINK. Courtesy of YG Entertainment

By Dong Sun-hwa

The music video (MV) of K-pop girl band BLACKPINK's latest song "How you like that" racked up more than 100 million views on YouTube only 32 hours after its release on June 26, becoming the fastest YouTube video to reach the milestone.

"The MV exceeded 100 million hits at around 2:23 a.m. on June 27 (KST,)" the four-piece group's agency YG Entertainment said in a statement, Sunday. "Now the group has 19 YouTube clips that have surpassed 100 million views."

YG added that BLACKPINK's new track topped local music streaming charts ― such as Melon and Genie ― as well as iTunes charts in 64 countries as of Sunday morning.

"How you like that" is a pre-release from the band's first full-length album, which will hit shelves in September. It is a dynamic hip-hop song that highlights the members' soaring vocals. Through the lyrics, the four stars encourage listeners to fly high despite all hardships.

BLACKPINK ― Jenni, Lisa, Rose and Jisoo ― debuted in 2016 and rose to stardom with hits including "Whistle" (2016).

The K-pop act will feature in Twitter's "BLACKPINK LIVE Comeback Party" on June 30.


K-pop girl band BLACKPINK. Courtesy of YG Entertainment
K-pop girl band BLACKPINK. Courtesy of YG Entertainment

By Dong Sun-hwa

The music video (MV) of K-pop girl band BLACKPINK's latest song "How you like that" racked up more than 100 million views on YouTube only 32 hours after its release on June 26, becoming the fastest YouTube video to reach the milestone.

"The MV exceeded 100 million hits at around 2:23 a.m. on June 27 (KST,)" the four-piece group's agency YG Entertainment said in a statement, Sunday. "Now the group has 19 YouTube clips that have surpassed 100 million views."

YG added that BLACKPINK's new track topped local music streaming charts ― such as Melon and Genie ― as well as iTunes charts in 64 countries as of Sunday morning.

"How you like that" is a pre-release from the band's first full-length album, which will hit shelves in September. It is a dynamic hip-hop song that highlights the members' soaring vocals. Through the lyrics, the four stars encourage listeners to fly high despite all hardships.

BLACKPINK ― Jenni, Lisa, Rose and Jisoo ― debuted in 2016 and rose to stardom with hits including "Whistle" (2016).

The K-pop act will feature in Twitter's "BLACKPINK LIVE Comeback Party" on June 30.


Dong Sun-hwa sunhwadong@koreatimes.co.kr

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