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KOCCA holds screening event in US to promote K-content

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Posters for SBS the series,
Posters for SBS the series, "Taxi Driver," left, and CJ ENM series, "Mouse" / Courtesy of SBS and CJ ENM

By Lee Gyu-lee

The Korea Creative Content Agency (KOCCA) has kicked off its screening event, "2021 K-format Virtual Screenings in the US," to introduce Korean content formats in the U.S market, Monday (local time).

The state-run agency, whose job is to promote Korean content overseas, will be running this year's event online for 12 days until August 6.

The K-format screening event, which started in 2014 as a part of an international television market called The L.A. Screenings, invites major TV networks and broadcasters such as KBS, MBC, SBS, CJ ENM, and JTBC.

"This year's screening event in the U.S will provide an opportunity to promote the good quality of Korean broadcasting content, including its formats, and to expand the local companies' networks with buyers in North America," Jung Kyung-mi, the acting president of the agency, said in a statement, Tuesday. "Moreover, with the upcoming content market Broadcast Worldwide 2021, to be held in September, we will extend our support to assist local content to reach the global market and develop."

About 27 TV dramas and variety shows will be presented during the event, including the SBS's hit series "Taxi Driver," CJ ENM's thriller series, "Mouse," MBC's variety show, "Hangout with Yoo," and TV Chosun's music survival show, "Mr. Trot." The organizer will provide online sessions matching buyers with participating companies.

This year's event will also include web series and formats that are under development. A short-form, web drama called "Best Mistake," which won the highest honor at KOCCA's New Media Content Awards last year, will be screened.

"Major U.S. networks and production companies like Warner Bros, HBO Max and Lionsgate, and producers and directors in Hollywood, as well as buyers from Central and South America, took part in the event and have shown a deep interest in Korean content," the agency said.

According to a report by K7 Media, a U.K.-based international media consulting firm, Korean shows ― MBC's "The Masked Singer and CJ ENM's "I Can See Your Voice" ― ranked as the top two best-selling broadcasting formats in Asia, last year.

The agency is seeking to strengthen ties with overseas media and to take part in global conferences, including Virtual Screenings Worldwide, organized by Prensario International, an Argentina-based TV platform. It has also teamed up with K7 Media to release a trend report for potential global buyers.


Lee Gyu-lee gyulee@koreatimes.co.kr


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