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Hyundai Hope On Wheels marks 25th anniversary in US

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Hyundai Motor Group Executive Chair Chung Euisun delivers a celebratory speech on the 25th anniversary of Hyundai Hope On Wheels at Ronald Reagan Building and International Trade Center in Washington, D.C., Thursday. Courtesy of Hyundai Motor Group

By Lee Min-hyung

Hyundai Motor Group celebrated the 25th anniversary of its social campaign called Hyundai Hope On Wheels that helps children with cancer in the United States, the company said Friday.

Hyundai donated $25 million (33.39 billion won) to the campaign this year alone to fulfill its corporate social responsibility (CSR) in the world's largest economy. The cumulative donations for the past 25 years combined total $225 million, according to the automaker.

"Under our corporate vision of progress for humanity, Hyundai is committed to doing the right thing for the world by driving innovation in our products and being responsible for social issues," Hyundai Motor Group Executive Chair Chung Euisun said at its celebratory event in Washington, D.C., Thursday.

Hyundai Hope On Wheels is the firm's top social event in the U.S. The automaker established the organization in 1998 and provided support not only to treat children diagnosed with cancer, but also for research into the disease. In terms of the scale of the fund, the organization is one of the top three relevant foundations there.

Hyundai Motor Group Executive Chair Chung Euisun, second from left, and officials from Hyundai Hope On Wheels take a look at a ceremonial first pitch event at a baseball stadium of Washington Nationals in the U.S., Thursday. Courtesy of Hyundai Motor Group

A group of 250 ranking officials celebrated the event. U.S. politicians, including Senator Tom Cotton of Arkansas, Congressman Mike Kelly of Pennsylvania, and Hyundai's top-ranking executives also took part in the social event.

Hope On Wheels is jointly operated by Hyundai's U.S. dealership and the headquarters. More than 830 Hyundai Motor dealers across the U.S. join the event and donate a certain amount of money for the organization when selling a vehicle.

"The ultimate goal of the organization is to put a complete end to childhood cancer," an official at the automaker said. "Hyundai Motor will continue to spare no efforts in helping childhood cancer treatment and supporting their lives even after that."

A total of 175 hospitals and research organizations have so far won financial support from Hyundai Hope On Wheels.

Lee Min-hyung


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