| Olive Young's global online mall website / Courtesy of CJ OliveNetworks |
By Kwak Yeon-soo
Olive Young, run by retail conglomerate CJ Group, opened a global online mall as part of its efforts to increase online sales worldwide, the company said Monday.
This is the first time a Korean beauty chain has launched an online mall for multinational consumers, rather than targeting a specific country or region.
The online shopping platform features a comprehensive range of beauty products, ranging from skincare to fragrance brands.
It provides direct-to-consumer services in more than 150 countries and plans to utilize the online mall strategically by conducting market research for each country, according to the company.
Olive Young's move comes in line with the growing demand for and influence of K-beauty products in the global market. Olive Young aims to accelerate globalization by providing customer support in various languages, including English, Chinese, Japanese and Spanish.
“The global online mall is a platform for Olive Young to expand into foreign markets,” an Olive Young official said. “We will take the lead in globalizing Korean beauty products.”
Visit oliveyoung.com for more information.