Grammy Museum to launch exhibit featuring HYBE's K-pop artists

Outfits worn by the Korean pop group BTS for their 'Proof Door' concept photo are displayed at the K-pop HYBE Exhibit at the Grammy Museum in L.A., June 28. AP-Yonhap

Outfits worn by the Korean pop group BTS for their "Proof Door" concept photo are displayed at the K-pop HYBE Exhibit at the Grammy Museum in L.A., June 28. AP-Yonhap

The Grammy Museum will hold an exhibition showcasing the stage costumes and concept photos of prominent K-pop artists, including BTS, Seventeen and Tomorrow X Together, all under the banner of K-pop powerhouse HYBE this summer, organizers said Wednesday.

The exhibit, titled "HYBE: We Believe in Music," will open from Aug. 2 to Sept. 15 at the museum located in Los Angeles.

"The Grammy Museum has joined forces with HYBE to present an interactive exhibit that spotlights their legacy of unparalleled innovation and creativity as a trend-setting global entertainment brand," the museum said on its homepage.

The exhibit will occupy the museum's entire third floor to display a collection of notable items from the Korean entertainment company's artists, including Zico, BTS, Seventeen, Tomorrow X Together, fromis_9, Enhypen, Le Sserafim, &TEAM, Boynextdoor, TWS and ILLIT.

However, NewJeans was not included in the list of featured artists, following recent conflicts between Min Hee-jin, the CEO of the group's label, Ador, and its parent company HYBE.

"It was up to each label's choice regarding whether to participate in the exhibition or not," HYBE explained.

Original outfits worn in iconic music videos, such as "Yet To Come (The Most Beautiful Moment)" by BTS, "Maestro" by Seventeen, and "Sugar Rush Ride" by Tomorrow X Together, will be notably featured.

Outfits worn by the Korean pop group Le Sserafim in their 'Easy' music video are displayed at the K-pop HYBE Exhibit at the Grammy Museum in L.A., June 28. AP-Yonhap

Outfits worn by the Korean pop group Le Sserafim in their "Easy" music video are displayed at the K-pop HYBE Exhibit at the Grammy Museum in L.A., June 28. AP-Yonhap

The exhibition will also display a range of accessories and performance gear used by some of the artists.

"This marks the first time these artifacts will be exhibited together in one location," the museum emphasized.

Other highlights include an immersive experience room newly featuring a performance of "Butter" by BTS at the 2022 Grammy Awards as well as interactive sing-along and dance rooms, according to the museum. (Yonhap)

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