Karina, a member of K-pop girl group aespa, appears in a promotional film displayed on Shinsegae Square, the massive digital billboard on the exterior of Shinsegae Department Store in Myeong-dong, Seoul, Friday. The 10-minute film, titled "Hello, New Santa," was released at Shinsegae Square as part of the company's end-of-year promotional campaign to create a cozy atmosphere ahead of Christmas. Courtesy of Shinsegae Department Store