Lee Gyu-suk, CEO of Hyundai Mobis, presents the company's new vision and core values to employees during the vision declaration ceremony at the Mobis Technical Center in Yongin, Gyeonggi Province, Wednesday. Courtesy of Hyundai Mobis

Hyundai Mobis has unveiled a new vision, reaffirming its commitment to becoming a leading global force in future mobility.

With its new vision, “Lead the Shift in Mobility, Move the World Beyond Possibilities,” the company aims to strengthen internal cohesion with a shared sense of purpose, while driving a paradigm shift in the rapidly evolving mobility market.

The vision declaration ceremony was held Wednesday at the Mobis Technical Center in Yongin, Gyeonggi Province, where CEO Lee Gyu-suk outlined the vision's background and core values to about 300 employees.

Over the past year, Hyundai Mobis, a car parts affiliate of Hyundai Motor Group, has sought to align its strategic direction with employee perspectives through surveys of about 700 selected staff, workshops and in-depth one-on-one interviews. Rather than a top-down approach, the vision was developed through a bottom-up process, allowing employees to define common goals themselves.

Hyundai Mobis also introduced three core values to guide employees in their work: Dynamic Synergy, First Mover and Expanding Possibility.

The new vision seeks to foster a shared sense of purpose and direction among employees, rooted in the “Mobis DNA” of embracing challenges and driving growth.

"The establishment of this vision is the first step toward changes that shape the company's future. Achieving this vision requires the active participation of the entire company, not merely the effort of a single organization or specific department. Every team and every individual must work together and drive changes for the vision,” Lee said during the ceremony.

Under its new vision, Hyundai Mobis aims to strengthen its competitive edge in emerging trends within the future mobility industry. This will be achieved through advancements in software-defined vehicles, human-machine interfaces, electric vehicle components and chassis safety systems, along with the delivery of differentiated solutions.

The company also seeks to expand its international sales from 10 percent to 40 percent by 2033 and establish itself as a Tier 0.5 mobility leader, moving beyond the traditional Tier 1 role in the car industry by venturing into new business areas.