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| Models promote LG Electronics' V40 ThinQ smartphones at Nexon's booth that offer gamers the opportunity to try out mobile games during the Global Game Exhibition G-Star 2018, which kicked off Thursday and ended Sunday. / Courtesy of LG Electronics |
By Jun Ji-hye
Samsung Electronics and LG Electronics have engaged in heated competition at the global game exhibition G-Star 2018, promoting their respective gaming products such as gaming monitors and mobile devices.
The event kicked off in the southeastern port city of Busan Thursday and ended Sunday.
Companies potentially get great results from promoting their products at G-Star as the event attracts thousands of visitors daily.
The firms offer gamers opportunities to experience diverse gaming equipment while trying out games during the event that can be purchased afterward.
LG Electronics appeared to implement a more aggressive marketing strategy, setting up its booth at the BTC hall and supplying its gaming monitors and smartphones to game firms participating in the four-day event
LG Electronics set up a large-scale zone within the booth of game firm Nexon, installing 160 LG V40 ThinQ smartphones and 295 LG G7 ThinQ smartphones.
Gamers were given the chance to utilize the V40 ThinQ to demonstrate "The Kingdom of the Winds: Yeon" and "Mabinogi Mobile" and the G7 to demonstrate other games.
The company said the V40 ThinQ, featuring a vivid display and design optimized for games, was well received.
"The V40 ThinQ will offer an optimal game environment so that aficionados can enjoy games more conveniently," said Ahn Byung-deok in charge of mobile marketing at LG Electronics.
The firm also filled the 100-seat "PlayerUnknown's Battlegrounds" booth, set up by Kakao Games, with its UltraGear gaming monitors, unveiled at the IFA electronics show in Berlin this year.
Samsung Electronics did not set up its booth during the event, but carried out indirect marketing activities by supplying smartphones and tablet PCs as well as gaming monitors to game firms.
The firm's Galaxy S9 Plus, which was launched in March, and its tablet PC Galaxy Tab filled Netmarble's booth displaying "Blade & Soul Revolution," "A3 Still Alive," "Seven Knights 2" and "The King of Fighters All Star."
Samsung Electronics' curved gaming monitors were also seen at the booth of Epic Games, the U.S.-based game company behind "Fortnite."
Competition between the two companies in the sector is expected to intensify further as the market continues to grow.
According to market researcher TrendForce, the global shipment of gaming monitors this year will be between 3.5 million to 3.7 million. This is about a 40 percent increase compared to last year's shipment of 2.5 million.
The global gaming monitor market has seen rapid growth thanks to the growing popularity of online shooting games that usually require high-quality hardware.
