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| Japanese banknotes are stacked up at Hana Bank in Seoul in this 2011 file photo. Korea Times file |
By Yi Whan-woo
More Koreans are buying goods directly from online malls in Japan, as the weak yen persists against the Korean won.
It was considered virtually a norm that 100 yen be traded at 1,000 won or slightly higher, but the Japanese currency has remained at a lower level due to the ultra-loose monetary policy embraced by the Bank of Japan.
Under the circumstances, the amount of goods purchased by Koreans from Japanese online malls was worth 103.8 billion won in the second quarter, up 31.1 percent from a year earlier and up 11.7 percent from the January-March period this year.
The purchased goods range from gold clubs to shampoo, soy sauce, instant noodles, wine, whisky, pain relief patches and nutritional supplements.
To attract more customers, the online malls are coming up with promotional campaigns, offering quick delivery service and seasonal sales.
