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5 Korea tourism clips top 225 mil. views

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One of five videos promoting tourism in Korea / Courtesy of Korea Tourism Organization

By Lee Hae-rin

Just one month after their release, Oct. 24, five videos promoting tourism in Korea have attracted more than 225 million views in one month.

According to the Korea Tourism Organization (KTO), Friday, the five short videos, co-launched by the Ministry of Culture, Sports and Tourism, were watched an estimated 225.3 million times as of the end of November.

Among the five clips, "What if Vincent Van Gogh visited Korea," which is the very first Korean tourism-related promotional clip produced using generative AI, recorded the highest views at 59.88 million.

The video was praised for its creativity in introducing Korea's major tourist destinations through the style of 11 famous historic painters, including Van Gogh, Edvard Munch and Claude Monet.

It took six months to make the video, using new digital technologies, including training the generative AI more than 80,000 times for each work to make them appear more naturally in each painter's style.

Also, there are three local tourism promotional videos inspired by global K-content: "Live Squid Game," which features a squid-catching game set on Ulleung Island; "Queendom: Korean Archery," a chase game held at Suwon Hwaseong Fortress and "Guardian's Fireworks," which presents the beautiful and romantic scene of Haman Nakhwanori.

These were created to allow visitors to experience the unique and attractive tourism elements of each region.

The last clip, "Korea Never Forgets," was produced based on the touching true story of the Campagna couple who carefully cared for Korean tourists stranded in a snowstorm in the United States last winter.

It captures the Campagna couple's trip to Korea, in a documentary, and even delivers the touching message that "Korea never forgets gratitude."

The five Korea tourism promotional clips can be viewed through the KTO's official YouTube channel (

In addition, thanks to the unprecedented success of Korean tourism promotional clips, the number of KTO YouTube subscribers has increased significantly by more than 150,000 from the previous year to 820,000 subscribers. It maintains the highest number of subscribers among all national tourism organization YouTube channels.

Lee Hae-rin


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