Seen is LG Electronics' Another Hanok, an experiential space in Madrid, Spain, where visitors can experience its AI-powered home appliances and heating, ventilation and air conditioning (HVAC) products. The company said Sunday that Another Hanok is a smart space that achieves 100 percent energy independence by filling a traditional Korean-style building with LG's high-efficiency energy products. Courtesy of LG Electronics

LG Electronics opened Another Hanok, a space to experience its AI-powered home appliances and heating, ventilation and air conditioning (HVAC) products, in Madrid, Spain, targeting Europe's business-to-business (B2B) customers who seek highly energy-efficient products, the company said Sunday.

"Hanok" refers to a traditional Korean home built to fit in with the terrain of its surroundings, known for its unique architectural style.

LG said Another Hanok is a space that has achieved 100 percent energy independence by filling a building with traditional Korean architecture with its highly energy-efficient products.

The company added that the space operates as a net zero space for B2B customers.

"It serves as a base for B2B business expansion to showcase sustainable solutions to realize carbon neutrality and strengthen networking with B2B customers," LG said.

Seen is the interior of LG Electronics' Another Hanok, equipped with the company's AI-powered home appliances and heating, ventilation and air conditioning (HVAC) products. Courtesy of LG Electronics

Another Hanok features Therma V R290 Monobloc, a high-efficiency heat pump heating and cooling system that is currently gaining popularity in Europe, reducing energy consumption inside the showroom significantly.

Customers can also experience a home energy solution that generates electricity from solar power and stores the excess power in an energy storage system, the company said.

Inside the space, LG's OLED evo TV, the PuriCare AeroFurniture, a 360-degree air purifier that can also be used as a table, the Tromm WashTower, a washer-dryer laundry appliance and various high-efficiency AI home appliances have been installed.

"Another Hanok will be a business space to meet with B2B customers in Spain and a home for LG's brand slogan Life's Good, a message of optimism for a better life and future," Jaime de Jaraiz, head of LG Electronics Spain, said.

LG is committed to taking the lead in the HVAC market, which is gaining attention amid various countries' efforts to combat climate change. The business has also become one of LG's future growth engines, as efficient HVAC systems are essential to reducing energy consumption in data centers that provide AI services.

In July last year, LG announced its 2030 vision and said it would more than double its sales in the home and commercial HVAC business, which is an important pillar of its B2B business, by 2030 to become a top-tier global HVAC player.