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How ILLIT became this year's top K-pop rookie amid feud with NewJeans

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A concept photo for ILLIT's debut album 'Super Real Me' / Courtesy of Belift Lab

A concept photo for ILLIT's debut album "Super Real Me" / Courtesy of Belift Lab

By Lee Gyu-lee

Amid controversies and legal disputes with NewJeans, rookie girl group ILLIT has defied the odds, claiming the title of this year's breakout K-pop sensation. Their debut track "Magnetic" soared on international charts, marking a meteoric rise for a group newly introduced to the competitive K-pop scene.

ILLIT has been making waves in the music scene since debuting with the mini-album, "Super Real Me" and its title track "Magnetic" in March. The group quickly gained attention as Belift's parent label HYBE's third girl group, following Le Sserafim and NewJeans.

The easy-to-listen and catchy song with simple but energetic choreography caught the interest of global listeners.

The song became the first K-pop debut track to enter the Billboard Hot 100 and the U.K.'s Official Singles Top 100 in April. Additionally, it became the most-streamed K-pop song overseas on Spotify in the first half of 2024 and was named the "Summer Song of 2024" in Korea and Japan on TikTok.

Earlier this week, "Magnetic" ranked No. 25 on Apple Music's "Top Songs of 2024: Global" chart, claiming the highest spot among K-pop songs. The artists who ranked higher than ILLIT on the platform's year-end chart only include pop stars like Kendrick Lamar, Sabrina Carpenter, Taylor Swift, Post Malone and Billie Eilish.

The song also topped the platform's 2024 Top 100 charts in Korea and Taiwan and ranked 12th in Japan, 15th in Hong Kong/Macau, and 53rd in China. These achievements represent the highest rankings ever attained by a K-pop debut song in their respective regions.

"Prominent global music magazines are also keeping a close watch on ILLIT," the group's agency Belift Lab said.

The British music news outlet NME included "Magnetic" in its 50 Best Songs of 2024 list earlier this month, ranking it 27th. The publication described the track as featuring "stuttering beats and fizzy synths shimmer beneath a bouncy, instantly addictive pop hook."

 ILLIT has been delivering hits since debuting with the album 'Super Real Me.' Courtesy of Belift Lab

ILLIT has been delivering hits since debuting with the album "Super Real Me." Courtesy of Belift Lab

With their hit song and the backing of K-pop powerhouse HYBE, including appearances at high-profile fashion events, the quintet quickly gained global attention, earning nominations for international music awards in their debut year.

ILLIT became the only K-pop group nominated for Best Asian Act at this year's MTV European Music Awards, held in November, although the award ultimately went to Filipino girl group BINI. The group has also been nominated for the Top Global K-Pop Song category at the 2024 Billboard Music Awards, scheduled for Dec. 13.

The five-member group recently swept rookie awards at the 2024 Melon Music Awards, the 2024 Mnet Asian Music Awards, and the 66th Japan Record Awards, with the ceremony scheduled for Dec. 30.

The quintet's instant success hit a bump when the former CEO of HYBE's other label, Ador, Min Hee-jin, who produced NewJeans, claimed that Belift Lab copied the girl group's concept and style to produce ILLIT.

Earlier this year, allegations of choreography plagiarism surfaced when Ador's performance director, Kim Eun-ju, posted on Instagram accusing ILLIT's dance for the song "Lucky Girl Syndrome" of copying NewJeans' choreography from a McDonald's commercial.

Min later claimed that HYBE Chairman Bang Si-hyuk produced ILLIT's debut album, accusing the group of copying NewJeans "in every aspect of entertainment activities, including hair, makeup, costumes, choreography, photography, videos, and appearances," since the dispute involving her and HYBE began.

Belift Lab filed defamation charges against the former CEO following the plagiarism allegations against ILLIT.

Last month, Min also filed defamation charges against the executives of Belift Lab and submitted a 5 billion won ($3.6 million) civil suit against the agency.

During a media showcase for the second mini-album, "I'LL LIKE YOU," in October, the group spoke out on the allegation, saying they are focused on presenting their own musical color despite the ongoing controversy.

"Rather than dwelling on the controversy, we concentrated on showing our true colors and improving ourselves for those who believe in us," the quintet said.

ILLIT is set to appear on NHK's Kohaku Uta Gassen, Japan's representative year-end music show, scheduled for Dec. 31.

Lee Gyu-lee gyulee@koreatimes.co.kr


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