Singer and actress IU finds a new signature role. Courtesy of Netflix

Singer and actress IU has found a new signature role — Ae-sun, the bold and rebellious lead in Netflix's latest original series "When Life Gives You Tangerines."

Released on March 7, the show tells the story of Ae-sun, a spirited girl from Jeju Island, and Gwan-sik, played by Park Bo-gum, a devoted and earnest man. Their lifelong adventure unfolds through four seasons, capturing both local and international attention. In its second week, the series ranked No. 2 on Netflix's Global Top 10 Non-English TV shows with 6 million views (calculated by total watch time divided by the show's runtime). It also landed in the Top 10 list in 41 countries, including Brazil, Chile, Mexico, Turkey, the Philippines and Vietnam.

IU has received widespread acclaim for her performance. In the first chapter of the series, she portrays Ae-sun as a headstrong literary dreamer who refuses to be discouraged, regardless of circumstance.

Best known for her modern and multidimensional characters in dramas like 2011's "Dream High," 2015's "The Producers," 2018's "My Mister" and 2019's "Hotel del Luna," IU is now moving viewers with her portrayal of a woman navigating the turbulence of the 1950s.

Singer and actress IU is reaching global audiences through "When Life Gives You Tangerines." Captured from IU's social media

IU's daily fashion is drawing attention. Captured from IU's social media

According to the entertainment analytics firm Good Data Corporation, IU ranked No. 1 in drama-related buzz for two consecutive weeks in March, maintaining her strong presence in the TV and streaming landscape. Alongside her on-screen work, she continues to connect with fans through her active social media presence and relatable personality, often showcased on variety shows.

Outside the spotlight and period costumes of "When Life Gives You Tangerines," IU's personal fashion leans toward simplicity and chic minimalism. Often seen in denim, she pairs fitted or crop tops with muted, monochrome colors. Unlike the elaborate Disney-style gowns she wears on stage, IU prefers clean and understated pieces in her everyday life. Her accessories also reflect a natural, low-key aesthetic.

In her daily life, IU shows off a simple and understated charm. Captured from IU's social media

IU's natural style catches the eyes of fans. Captured from IU's social media

In casual photos shared online, IU matches black shirts or T-shirts with jeans, highlighting her effortlessly fresh appeal. Even without bold or eccentric items, her looks reflect strong fashion sensibility and personal charm. She also opts for feminine silhouettes like shoulder-accented tops, and clean, structured shirts that enhance her sophisticated look.

This article from the Hankook Ilbo, the sister publication of The Korea Times, is translated by a generative AI system and edited by The Korea Times.