| Promotional image of KakaoBank's moneybox service in partnership with 7-Eleven / Courtesy of 7-Eleven |
By Anna J. Park
KakaoBank has partnered with convenience store chain 7-Eleven for the first time, offering benefits for customers using Moneybox, a savings tool of the digital bank. The online-exclusive bank plans to partner with more business brands in various sectors so as to expand its influence further.
Any customers of KakaoBank can register for the "Moneybox with 7-Eleven" partnership initiative through the banking app starting this Wednesday until June 1.
After completing registration, the moneybox function will automatically work in partnership with 7-Eleven from June 2 to June 30, through which various benefits ranging from e-tickets and discount coupons will be distributed next month. Customers' moneybox function will be returned back to its normal state in July.
"We have launched the brand-partnered moneybox to return a range of benefits on top of reminding the customers of the fun of savings," an official from the digital bank said. "We plan to continue to come up with special banking commercial products, whereby customers and partners could all have a win-win relationship," the official added.
A total of 10,000 users of the moneybox service could also apply for lucky draws in the 7-Eleven mobile app from June 24 to 30.
"The marketing partnership with KakaoBank aims to create loyal customers among the MZ generation for 7-Eleven by linking the firm's mobile app with the baking service," an official from 7-Eleven said.