The image shows a new app of the Discovery Seoul Pass. Courtesy of the Seoul Tourism Organization

The Seoul Tourism Organization unveiled, Monday, an innovative application designed to enhance the functionality and user experience of the "Discover Seoul Pass," a complimentary tourist ticket for international visitors exploring Seoul.

Marking its eighth anniversary this year, "Discover Seoul Pass" is a tourist pass exclusively for foreigners that offers services in English, Chinese and Japanese. The pass achieved 900,000 cumulative visits to free tourist attractions so far.

The newly unveiled app aims to enhance user convenience by streamlining screen configuration for mobile devices, departing from the previous web view setup.

Additionally, the app features a gift-giving service, enabling users to present passes as gifts to their company, and a coupon download function, which can be used during their stay. These services are introduced to meet customer demand, according to the tourism organization.

The app also prioritizes streamlined access to information for tourists, offering a user-friendly tutorial process to navigate its features seamlessly.

The app offers a quick overview of its essential functions, ensuring that users can easily grasp how to use it. It also provides guidance on utilizing the Discover Seoul Pass and navigating the airport railroad connecting Incheon International Airport and Seoul Station.

The Discover Seoul Pass offers access to six out of the top 10 most satisfying tourist destinations in Seoul, that are selected through the 2023 Seoul overseas tourist survey.

These include iconic sites such as Gyeongbok Palace, N Seoul Tower, Han River Park, Lotte World, Changdeok Palace and Dongdaemun Design Plaza (DDP).

Pass holders can enjoy free entry to notable attractions like Lotte World and COEX Aquarium. Additionally, they can also use Ttareungi, the city's bike-sharing service, and "hanbok," or traditional Korean dress rental stores in Seoul.

The Discover Seoul Pass offers 24-hour tickets priced at 50,000 won ($36.27), 48-hour tickets at 70,000 won and 72-hour tickets at 90,000 won.

"We aim to boost the satisfaction of foreign tourists in Seoul through the launch of the new Discover Seoul Pass app, enabling them to explore various tourist destinations in the city," said Kil Ki-yon, head of the Seoul Tourism Organization.