A banner placed at the entrance of an apartment complex in Suseong District, Daegu, reads, “I'm a man in my 50s, and I'm too embarrassed to live.” Captured from X

A banner in Daegu expressing frustration with President Yoon Suk Yeol and the ruling People Power Party (PPP) gained significant attention online, sparking discussions about shifting political sentiment in the traditionally conservative stronghold.

A resident shared a photo of the banner on X (formerly known as Twitter), Tuesday, writing, “This is a banner hung in Suseong District, Daegu. Citizens are waking up, but not the lawmakers. I hope we don't elect People Power Party lawmakers next time.”

The banner, displayed at the entrance of an apartment complex in Beomeo-dong, Suseong District, reads, “I can't live because I'm so embarrassed! A man in his 50s from Suseong District who voted for Yoon Suk Yeol and the People Power Party (Rep. Joo Ho-young).”

Daegu and North Gyeongsang Province have long been known as conservative strongholds. Joo Ho-young of the PPP, who is mentioned on the banner, is a six-term National Assembly member representing Suseong-gap and serves as the National Assembly vice speaker.

The banner sparked surprise online, with one commenter noting, “Beomeo-dong is an affluent area. For a banner like this to appear there, it signals a significant change.”

Others echoed similar sentiments, saying, “If even a man in his 50s from Beomeo-dong feels this way, that's telling” and “This isn't just Daegu — it's Beomeo-dong, the ‘Gangnam of Daegu.'”

The reaction highlights growing political discontent in an area traditionally loyal to the conservative party, signaling a notable shift in public sentiment in the city.

This article from the Hankook Ilbo, the sister publication of The Korea Times, is translated by a generative AI system and edited by The Korea Times.