LG Display's fourth-generation OLED display panel / Courtesy of LG Display
LG Display launched its much-touted fourth-generation organic light-emitting diode (OLED) display panel optimized to present perfect black and accurate colors in an era of artificial intelligence (AI), the company said Thursday.
The latest OLED features the world's top level of brightness of more than 4,000 nits. It also improved energy efficiency by around 20 percent from its predecessor, according to LG Display.
The super bright panels are crucial for state-of-the-art AI TVs, as they are designed to express images and content with more than 8K resolution.
Under any circumstances, the fourth-generation OLED manufactured by LG Display is capable of realizing strong brightness levels, the company said. The panel is also compatible with any on-device AI systems equipped with latest TVs, according to LG Display.
“The fourth-generation OLED is equipped with LG Display's unmatched technologies, such as the Primary RGB (red, green and blue) Tandem and ultra-low reflection, and it is the pinnacle of displays that have surpassed limits of innovation,” Lee Hyeon-woo, senior vice president at the company, said.
The Primary RGB Tandem is a backbone technology for LG Display's fourth-generation OLEDs. The technology employs four-stack light-emitting elements, improving OLED brightness by more than 33 percent from its predecessor.
LG Display CEO Jeong Cheol-dong speaks ahead of the firm's press event to introduce its fourth-generation OLED display panel at LG Sciencepark in Seoul, Thursday. Courtesy of LG Display
LG Display CEO Jeong Cheol-dong expressed hopes for a major turnaround this year with the launch of the market-leading OLEDs.
The company reported an operating loss of 560.6 billion won ($384.7 million) last year on an oversupply of displays and fierce market competition here and abroad.
“It is hard for us to pinpoint when exactly we will be able to turn a profit, but we will do our best with the four key phrases of timely rebound, unique value, market leadership and partnership with clients.”
Jeong took office as the head of LG Group's display arm in December 2023. He was tasked with revamping its business structure to ensure more profitability.
However, he painted a pessimistic outlook for the global display industry this year.
There are still opportunities ahead for AI, but it is tough for the firm to achieve a realistic outcome for the time being, Jeong added.
“The business environment will not take a turn for the better this year,” he said. “Last year, we placed our strategic focus on developing products and enhancing competitiveness in prime costs. LG Display will move forward to achieve a turnaround in 2025 with our differentiated capabilities.”