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| The Korea Creative Content Agency (KOCCA) joined hands with Mnet's hip-hop survival show, "Show Me the Money 10," to hold an immersive concert. Courtesy of KOCCA |
By Lee Gyu-lee
The Korea Creative Content Agency (KOCCA) will hold the latest in its "ON THE K" series of online immersive concerts, with the contestants from season 10 of Mnet's popular hip-hop survival show, "Show Me the Money."
The state-run agency announced Monday that KOCCA Music Studio, a studio dedicated to online immersive performances, has collaborated with the program to hold the "ON THE K×Show Me the Money10 Festival."
The concert, which will incorporate the latest technologies such as extended reality (XR), will be streamed through the agency's official YouTube channel, KOCCA MUSIC, and its Twitter account, Thursday at 10 p.m.
"KOCCA Music Studio's technology has made it possible for this concert to be more immersive than others," Kim Rak-kyun, the head of the agency's Pop Culture Division, said in a statement. "As we have worked to improve the sound system of the performances, (viewers) will be able to feel more detail and liveliness."
KOCCA Music Studio started the concert series in December to offer a high-tech experience using cutting-edge technologies such as XR, augmented reality, the metaverse and immersive sound.
The latest and fourth concert in the series will invite the hip-hop show's winner, Jo Gwang-il, and runner-up, SINCE, along with other contestants such as Koonta, Basick and Anandelight.
The rappers will perform the music that was a hit on the show and share a behind-the-scenes look at the competition. Rappers Nucksal and Paloalto will be the hosts of the concert.
The virtual concert will also feature an opening performance with a red carpet runway created using XR technology.
