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By Kim Hyun-bin
The Federation of Indian Industry (FII), a non-profit organization consisting of over 5,000 companies in India, and Eva Global Holdings, a consulting company operating in New York and Seoul, signed a memorandum of understanding (MOU) to help Korean businesses sell their products in India and search for newly emerging markets.
The MOU includes a wide scope of cooperation between the two organizations, seeking to promote trade and investment relations between the two countries.
The organizations will aid in trade and market research, conferences, symposiums and other methods of trade promotion activity in each country.
Both organizations will also organize B2B seminars, conferences, exhibitions, trade fairs and other promotional activities, while continuing to create and maintain exchanges of information about economic development and other matters for the business interests of their members.
Eva Global Holdings CEO Zena Chung won the Dr. Sarojini Naidu International award given by Asian Academy of Film and Television in India. She also received the "Pride of India" Award for her exemplary work in promoting India-Korea business ties in October 2021.
Chung also runs the Global Diplomats Forum to promote the economic and cultural development by utilizing incumbent and former high-ranking diplomats as board members.
