Starbucks Korea's new collaborative goods in partnership with "Peanuts" feature Joe Kind Snoopy. Courtesy of Starbucks Korea

Starbucks Korea will launch new Snoopy-inspired beverages and merchandise on Thursday. This marketing initiative follows a partnership between Starbucks Coffee Company in Seattle and "Peanuts," the comic strip featuring the globally known beagle Snoopy, Charlie Brown and his lovable gang.

The partnership is a new campaign "celebrating kindness, coffee and community."

At the center of the campaign is Snoopy's persona, Joe Kind Snoopy.

The campaign will feature new coffee drinks, food and merchandise featuring Joe Kind Snoopy, including a frappuccino, a latte, a macaron, mugs and tumblers.

The campaign kicks off in more than 80 percent of Starbucks stores worldwide, including those in North America, Europe, the Middle East, North Africa, China, Latin America, Asia-Pacific and Japan. The promotion will run until next month.

Starbucks said the campaign was inspired by the "Peanuts" core of community and kindness and represents its latest commitment to making a positive impact in the communities it serves.

"This promotion celebrates the belief that even the smallest acts of goodwill can have a profound impact on people's lives," the company said. "Like Starbucks, Joe Kind Snoopy encourages people to connect through simple, everyday acts of kindness."

Starbucks said that to celebrate its latest campaign, it will host pop-up events around the world to engage customers in acts of kindness and also collaborate with local nongovernmental organizations to drive community impact.

The campaign also coincides with Starbucks' annual Global Month of Good.

Carried out for the last 15 years, the initiative encourages all its employees around the world to make a positive difference in local communities where Starbucks serves. This year, the company said it will donate meals to The Global FoodBanking Network to support hunger relief and food waste reduction.