Great Wall of China / Yonhap

The "Nihao China! Travel Without a Visa" event showcased the growing tourism trend fueled by visa-free travel for Koreans visiting China. Over 100 tourism and diplomatic leaders gathered in Seoul on Jan. 10 for the event, which aimed to promote visa-free entry to China.

Sponsored by the Chinese Embassy in Seoul and co-hosted by the China National Tourist Office in Seoul and the Korea-China Cultural Friendship Association, the event highlighted growing tourism ties following China's introduction of visa exemptions for South Korean travelers.

“China and Korea are close neighbors with a history of friendly exchanges,” Chinese Deputy Ambassador Fang Kun said. He emphasized the significance of tourism in fostering cultural connections, noting that “mutual visits are on the rise,” and predicting further growth in travel thanks to policies like visa exemptions and expanded direct flight routes.

Korea is also considering visa-free entry for Chinese group tourists, according to Rebuilding Korea Party lawmaker Rep. Kim Joon-hyung, who described tourism as a “cultural bridge” between the two nations. “These measures are crucial catalysts for economic and cultural exchange,” Kim said.

Over 100 tourism and diplomatic leaders participate in the "Nihao China! Travel Without a Visa" event held in Seoul, Jan. 10. Courtesy of the China National Tourist Office in Seoul.

Recent data underscores the impact of these policies. Zhong Hongnuo, consul general of the Chinese Embassy in Seoul, revealed that China saw a more than 150 percent increase in Korean tourist arrivals in December compared to the same period last year, with reservations for Shanghai trips surging by 180 percent.

The event featured presentations from key players in the tourism industry who shared insights into destinations like Qingdao and Guangzhou. Airline representatives highlighted increased flight capacities, while industry leaders discussed the growing demand for travel products catering to Koreans.

“This year, the Year of the Snake, we anticipate an even faster pace of growth in Chinese tourism,” said an official from Shandong Airlines, reflecting optimism shared by the tourism sector.

To further solidify collaboration, Korea's Hwa-in Communications and China's China Unicom signed a memorandum of understanding to enhance technical support for tourism initiatives. Major airlines and financial institutions also showcased travel packages and promotional campaigns aimed at boosting tourism.

The “Nihao! China” series, overseen by China's Ministry of Culture and Tourism, seeks to leverage the visa-free policy to position China as a top destination for Korean travelers, highlighting its proximity and cultural allure.