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By Yoon Sung-won
Samsung Electronics is providing a premium video content streaming service for its ultra high-definition (UHD) televisions in cooperation with Amazon, the electronics company said Tuesday.
The service will provide content based on Samsung's next-generation video standards called "High Dynamic Range (HDR) 10 Plus" for the first time in the industry. Those who have a Samsung UHD TV or a quantum-dot light-emitting diode (QLED) TV will be able to access the service through "Amazon Prime Video" installed in the TV, according to the company.
Samsung said it has designed the HDR10 Plus to optimize brightness and contrast of each scene in videos to make them more vivid and realistic.
With the launch of the new service, Samsung's UHD TV owners will be able to watch Amazon original films and TV series such as "The Grand Tour," "The Tick" and "The Man in the High Castle" and more than 100 other offerings in higher quality. Samsung and Amazon plan to apply the HDR10 Plus to more diverse content.
"Amazon's video streaming service users around the world will now experience the HDR10 Plus content," Amazon's video service Vice President Greg Hart said in a statement. "The combination of the HDR10 Plus technology and Amazon Prime Video will open a new horizon in the digital entertainment market."
Samsung is pushing to establish and expand an ecosystem for the HDR10 Plus video standards, aiming at boosting its presence in the next-generation HDR visual experience market.
Earlier in September, the company established an appliance for the HDR10 Plus technology with Panasonic and 20th Century Fox. The partners will jointly launch an organization in January next year and introduce licensing and logo programs.
Samsung's visual display business Vice President Eum Doo-chan said, "We will expand application of our HDR10 Plus technology to make video content to fully deliver more vivid color to users."
