K-food transforms global culinary industry

Interest in Korean culture is higher than ever today, in line with the ever-growing popularity of K-content, which encompasses K-pop, movies, entertainment, and food sectors. Recently, TV programs have been featuring the launch of Korean restaurants overseas to promote the country's food to local people. In 2022, ATOMIX became the first Korean restaurant to be listed on the World's 50 Best Restaurants (W50B) - known as the Oscars of the culinary industry.