ⓕ font-size

  • -2
  • -1
  • 0
  • +1
  • +2

Hero of 'Boys Over Flowers' to promote Korean language, culture

  • Facebook share button
  • Twitter share button
  • Kakao share button
  • Mail share button
  • Link share button
Actor Lee Min-ho
Actor Lee Min-ho

By Park Si-soo

Actor Lee Min-ho will promote Korean language and culture as a PR ambassador for the state-run King Sejong Institute.

The appointment ceremony will take place at the Plaza Hotel in central Seoul on July 9, the Ministry of Culture, Sports and Tourism said. The institute, under the ministry's control, is committed to offering Korean language and cultural education programs for foreigners interested in the country.

As of June this year, the institute has 180 offices in 60 countries, teaching nearly 60,000 foreigners Korean language and culture annually.

Lee, who rocketed to stardom through TV series "Boys Over Flowers" (2009), has solid fan bases in many Asian countries. He cemented his fame with "City Hunter" (2011), "The Heirs" (2013) and "Legend of the Blue Sea" (2016).

"Lee has high popularity at home and abroad," a ministry official said. "We believe his presence (as PR ambassador) will help promote Korean language and culture."

Park Si-soo

Interactive News

  • E-Prix thrills racing fans in Seoul
  • With tough love,
  • 'Santa dogs' help rebuild burnt forests in Andong
  • 'Santa dogs' help rebuild burnt forests in Andong
  • A tale of natural wine

Top 10 Stories

go top LETTER