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Online shopping platform provider Cafe24 has begun to offer services in Vietnamese to accelerate global expansion of the nation's e-commerce businesses, the company said Tuesday.
With the Vietnamese language added, Cafe24's online store-building system now supports eight languages including English, Korean, Japanese and Chinese.
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According to a survey, 89 percent of Vietnamese consumers have a positive impression of Korean products.
Vietnam's e-commerce market is also growing rapidly.
According to a report issued by Google and Temasek, the Vietnamese market grew 87 percent every year from 2015 to 2018, with the market size expected to reach $15 billion by the end of 2025.
"Vietnam's rapid e-commerce market growth and the rising popularity of Korean products were all factors that led to Cafe24 supporting Vietnamese," CEO Lee Jae-suk said. "We will continue to improve our e-commerce services for online businesses to go global."
Cafe24's addition of the Vietnamese language is expected to accelerate K-fashion, K-beauty, and other Korean e-commerce businesses expanding to Southeast Asian markets.
Established in 1999, Cafe24 offers a one-stop service complete with its online shopping store building system, advertising and marketing, so that anyone can conduct online business in the global market.
The service of Cafe24 has been considered distinguished as it offers everything an online business needs through a single platform.
While Amazon, eBay and other e-commerce companies focus on the consumer experience, Cafe24 places online sellers and businesses at the heart of its services.
