|Baek Chang-yeol, who has led the development of TOAST Workplace at NHN, speaks during a media conference held at the company's office building in Pangyo, Gyeonggi Province, Tuesday. / Courtesy of NHN|
By Jun Ji-hye
NHN launched a cloud-based integrated work collaboration platform for enterprise customers, making inroads into the largely lucrative software as a service (SaaS) market, the company said Tuesday.
SaaS is one of three major categories of cloud computing services along with infrastructure as a service and platform as a service.
The company said its TOAST Workplace service, a result of five years of development, is composed of three elements ― Dooray!, which integrates mail, work management and messenger systems; Groupware, which combines electronic approval and message board systems; and enterprise resource planning (ERP), which offers human resources and financial services.
Among the three, NHN released Dooray! first, and began running open beta services for Groupware and ERP.
"Dooray! improves business efficiency significantly as it enables customers to organize data and materials systematically in one place," Baek Chang-yeol, who has led development of the TOAST Workplace, said during a media conference held at the firm's office building in Pangyo, Gyeonggi Province.
"Employees of a company as well as outside partners can communicate effectively using the service."
The service offers a user interface that is similar to an email system, thus anyone can easily use it even if they do not have high-tech knowledge.
Compared to similar services offered by competitors in and outside the country, such as Naver and Google, Dooray! is distinguished as it combines mail, work management and messenger systems and offers the three services in one place, according to Baek.
The service has already been adopted by about 500 enterprises here, including Hyundai Development Company and local job portal Incruit.
"Dooray! can be adopted by any companies ranging from startups to large companies," Baek said. "We plan to expand the service to public and financial institutions as well as to the defense industry."
He noted his company is aiming to achieve a 20 percent market share in the domestic integrated work collaboration platform market by the end of 2021 and secure global competitiveness.
To commemorate the official launch of the service and to lower the barrier to entry, NHN offers Dooray! for free to corporate clients with fewer than 25 employees, while giving a 90 percent discount for a year to those with fewer than 100.