|Yoona at the Marie Claire Asia Star Awards at Paradise Hotel Busan in October 2019. Korea Times file|
By Ko Dong-hwan
Parting with the woman who has been its face for 11 years, Korean cosmetic brand Innisfree has paid a special tribute to Yoona from Girls' Generation.
The beauty product arm of Amore Pacific, which promotes "natural healings from Jeju Island for your skin," updated its Instagram page early this month regarding the star's departure.
Ending its "long journey" with Yoona that began in 2009, Innisfree expressed its appreciation for the artist who "has been promoting the brand with unchanging passion" and for her supportive fans.
The company in a separate post urged visitors to its social media page to leave cheerful messages for the SM Entertainment celebrity. Because of her tenure with the brand for an exceptionally long period compared to other stars in the country's advertising industry, fans refer to her as "human Innisfree."
In another post, Innisfree quizzed visitors about the Yoona's nicknames during her modeling for the company. Rewards for 100 winners included a mini-photo album of the star and a "Yoona edition" seed serum. (The answers are Yoon-nisfree or human Innisfree)
Yoon, meanwhile, apologized to the public on Instagram on July 2 for her live streaming bid for fans on the platform a day earlier when she and high-profile Korean K-pop musician and TV personality Lee Hyo-ri went on a singing spree in an enclosed karaoke room.
The pair, who appeared together on JTBC's successful TV reality show "Hyori's Homestay" in 2018, used the public venue when the country, with another spike in COVID-19 numbers, largely from public venues, was under national advice not to visit shared public shared space.
In her own writing, Yoona admitted she "wasn't careful enough especially during this time when everyone must watch out (for the coronavirus)."