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| Dongwon's canned tuna and canned meat product gift set / Courtesy of Dongwon F&B |
By Kim Jae-heun
Dongwon Food & Beverage (Dongwon F&B), led by CEO Kim Jae-ok, offers 200 types of gift sets for the Chuseok holiday next week.
The gift sets include the company's best-selling canned tuna Dongwon Chamchi and canned meat product Richam, which contains selenium and other nutrients.
Dongwon's canned tuna is a well-known high-protein and low-fat food that is full of DHA and EPA.
Recently, the product has been spotlighted around the world as the perfect relief food in the face of various disasters.
Relief foods should contain nutrients necessary for human survival and they must be nonperishable products that can be stored for a long time. Plus, they should be easy to find.
Canned tuna products are sterilized at high temperatures so that they can last long without going bad. The food does not include preservatives and the average expiration date is seven years when stored at room temperature.
In fact, canned tuna has been selected as one of the essential relief items for the COVID-19 pandemic in Korea and it is continuously provided to support medical workers at hospitals and the socially vulnerable.
Since the product launched in 1982, Dongwon's canned tuna has been leading the market.
The demand for canned tuna has also increased in the United States, where sales of the relevant products have soared by 29.6 percent in the first half of this year compared to in 2019. America's top canned tuna brand StarKist, which is owned by Dongwon Industries, also saw its revenue increase by 17.5 percent in the same period.
Richam is a premium canned precooked meat product that was launched by Dongwon F&B in 2018 after a year of research and development.
Dongwon has successfully kept the ham's genuine taste its soft texture while significantly reducing sodium content by more than 20 percent. The product is less salty and its meat content is over 90 percent pork.
According to the Customers Council, Richam ranked No.1 in the category of canned ham brands for highest customer loyalty.
There is Yangban Kim too, which is Dongwon's seasoned laver product that has been a leader in the market for nine consecutive years.
Yangban Kim selects only quality seaweed and toasts it twice. The company has 34 years of tradition in the field of seaweed toasting.
