A Dyson store in Seoul / Courtesy of Dyson Korea

Dyson, a global consumer product tech company, has vowed to improve its customer service in Korea following a series of complaints concerning its hair driers and other products, the company said Thursday.

It said it is committed to promptly addressing the regrettable delays regarding the repair of products under after-sales service for Korean consumers.

"We sincerely apologize for any inconvenience caused to customers awaiting repair. Dyson stands by its customers and its products, we are committed to handling delayed repair by the end of November," Dyson Asia-Pacific President Rob Webster said.

Dyson, headquartered in Singapore, has continuously developed and launched innovative technology solutions for Korean consumers and Dyson Korea is committed to serving its customers to the highest level, he said.

Dyson Korea said it will offer everyone within the warranty period a free repair and an exchange for a new product or refund, regardless of the cause (except intentional misuse).

The firm commits to all machine repairs being completed within 72 business hours upon receipt of the product or they will provide owners with a free loan machine until the repair is completed.

"After the warranty period, Dyson will continue to support its owners by reducing and capping the repair cost for an additional 2 years after the initial warranty period," Webster said.